Industry Marketing Manager — Content & Campaigns Lead

Grant Thornton; Appleton (WI); Hybrid; USD 104,000 - 156,000; Full time

Benefits offered by this job

401(k) plan

Employee retirement plan

Bonus potential

Job summary

Grant Thornton is seeking an Industry Marketing Manager to lead industry-specific marketing strategies, content creation, and integrated campaigns that support service line growth. You will partner with Heads of Industry, service line marketers, and enablement teams to translate insights into compelling content and market-facing programs.

This hybrid role emphasizes thought leadership, activation across digital and events, and collaboration with cross-functional teams.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 6–9 years of B2B marketing experience.
• Strong writing, editing, and storytelling capabilities.
• Experience developing content and thought leadership.
• Experience activating integrated marketing campaigns.
• Strong stakeholder-management and project-leadership skills.
• Ability to work independently and manage multiple priorities.
• Proficiency in AI-enabled marketing tools and practices.

Responsibilities

• Serve as primary marketing partner for assigned industries.
• Develop industry-specific marketing plans aligned to firm priorities.
• Create and manage industry content roadmap incl. thought leadership and articles.
• Drive integrated campaigns with activation across channels.
• Collaborate with field marketing on events and partnerships.
• Monitor industry trends and buyer needs to inform tactics.
• Analyze performance and optimize campaigns.

Skills

Strong writing

Content development

Campaign activation

Stakeholder management

AI-enabled marketing tools

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

AI tools & platforms

Job description

Grant Thornton is seeking an Industry Marketing Manager to lead industry-specific marketing strategies, content creation, and integrated campaigns that support service line growth. You will partner with Heads of Industry, service line marketers, and enablement teams to translate insights into compelling content and market-facing programs.

This hybrid role emphasizes thought leadership, activation across digital and events, and collaboration with cross-functional teams.