Industry Growth Marketing Leader — Demand Gen & GTM

Hitachi, Ltd.

San Jose (CA)

Remote

USD 120,000 - 170,000

Full time

3 days ago

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Benefits offered by this job

Exciting Projects

Collaborative Environment

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Excellent Benefits

Job summary

GlobalLogic is seeking an experienced B2B industry marketing manager to drive growth marketing across Healthcare, BFSI, Retail, Media & Entertainment, and Communications sectors. You will craft insight-led, multi-channel campaigns, partner with sales, and travel as needed.

Work-from-home flexibility is available with travel requirements. You will collaborate with global teams to build ICPs, campaigns, and content, driving ROI and pipeline while mentoring new initiatives and programs across

Qualifications

20+ years of demand generation experience in a B2B services or SaaS environment.
Strong ability to leverage data, insights, trends, and industry intelligence to shape campaigns.
Proven ability to build relationships with customers, stakeholders, and partners.
Experience aligning with sales leadership to accelerate growth and drive ROI.
Knowledge of applying AI to growth marketing processes and measurement.

Responsibilities

Build and drive industry-led GTM strategies.
Develop on-ground understanding of industries through customer engagement and ecosystem interactions.
Establish and maintain relationships with customers, accounts, and partners to identify case studies.
Collaborate with Global Growth Strategy and ABM Lead to execute firm-wide growth strategies and campaigns.
Lead development of targeted, insight-driven growth programs for industries, accounts, and personas.
Lead ICP development and GTM SWOT analyses for target segments.
Create strategic marketing content with the Content Lead.
Shape campaign tactics across social, digital, and events while measuring impact.
Coordinate across cross-functional teams to align and execute marketing initiatives.
Manage campaign data, assets, and deliverables within the marketing portal.
Drive and scale event marketing with the Events Leader across formats.