Industrial Marketing & Growth Specialist

Electric Machinery Company - WEG Group; Minneapolis (MN); On-site; USD 52,000 - 76,000; Full time

Job summary

Electric Machinery Company , a division of WEG Electric Corp is seeking a Marketing Specialist to lead marketing initiatives across product lines. You will collaborate with Sales to enhance market positioning, develop content, and enable sales with compelling materials.

The role emphasizes market intelligence, digital promotion, event planning, and cross-functional teamwork to strengthen customer engagement and brand visibility.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–5 years in B2B marketing, sales enablement, or commercial support.
• Industrial/technical/engineering context is preferred.
• Experience collaborating with sales on customer-facing initiatives.
• Strong marketing fundamentals: research, positioning, content, campaigns.
• Ability to translate technical concepts into customer messaging.
• Experience creating presentations and digital marketing collateral.
• Familiar with LinkedIn and website content management tools.
• Excellent written and verbal communication skills.
• Sharp organizational and project management capabilities.

Responsibilities

• Monitor market trends, customer needs, and competitive activity.
• Develop market positioning and value propositions for the product lines.
• Collaborate with Sales on target account strategies and market development.
• Track marketing activities and report analytics/ROI.
• Coordinate with internal teams and external agencies for campaigns.
• Create customer-focused content and sales enablement materials.

Skills

B2B marketing

Sales enablement

Content development

Campaign support

Market research

Brand management

Communication skills

Project management

Analytical mindset

Digital content creation

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

LinkedIn

Website CMS

Job description

Electric Machinery Company , a division of WEG Electric Corp is seeking a Marketing Specialist to lead marketing initiatives across product lines. You will collaborate with Sales to enhance market positioning, develop content, and enable sales with compelling materials.

The role emphasizes market intelligence, digital promotion, event planning, and cross-functional teamwork to strengthen customer engagement and brand visibility.