Industrial Automation Product Strategist II

WEG; Duluth (GA); On-site; USD 85,000 - 125,000; Full time

Job summary

WEG Electric Corp. is seeking a Product Specialist II to support strategic and operational management of industrial automation product lines through the lifecycle.

You will serve as the technical and commercial SME, partnering with engineering, sales, marketing, manufacturing, supply chain, quality, and customer support to maximize product performance and customer satisfaction. You will analyze market conditions, customers’ needs, and product performance to support portfolio strategy, pricing,

Qualifications

• Five or more years of experience in Product Management, Product Marketing, Application Engineering, Technical Sales, or Industrial Automation.

Responsibilities

• Support the management of assigned product portfolios from introduction through end-of-life.
• Monitor product performance, sales trends, profitability, inventory levels, and customer adoption.
• Recommend actions to improve revenue growth, margin performance, and market competitiveness.
• Participate in new product introduction (NPI) activities, product launches, lifecycle planning, and product discontinuations.
• Conduct market research to identify customer needs, emerging technologies, and competitive products.
• Analyze market trends and competitor positioning.
• Assist in developing pricing recommendations and product positioning strategies.
• Support product roadmap planning using market intelligence and business analytics.
• Serve as the technical product expert for assigned product lines.
• Provide application guidance to sales teams, distributors, system integrators, and customers.

Skills

Product lifecycle management

Product portfolio management

Market analysis

Competitive analysis

Business analytics

Technical product knowledge

Customer relationship management

Financial acumen

Communication and presentation skills

Project management

Problem solving

Negotiation

Analytical thinking

Continuous improvement

Time management

Collaboration and influence without 1

Education

Bachelor's degree in Engineering

Tools

Microsoft Power BI

SAP

Salesforce

CRM and ERP systems

Job description

WEG Electric Corp. is seeking a Product Specialist II to support strategic and operational management of industrial automation product lines through the lifecycle.

You will serve as the technical and commercial SME, partnering with engineering, sales, marketing, manufacturing, supply chain, quality, and customer support to maximize product performance and customer satisfaction. You will analyze market conditions, customers’ needs, and product performance to support portfolio strategy, pricing,