Industrial Design & Brand Director

Rune; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Rune is seeking a Creative Director to shape the look and feel of RELIC, governing the industrial design language across generations and the brand system. You will lead the design, environments, and product storytelling, collaborating with engineering, manufacturing, and marketing to ensure a cohesive voice and visuals.

As the first design hire, you will build the function from scratch, translating hardware form into compelling communications, decks, investor materials, and press-ready assets

Qualifications

• 5+ years spanning industrial design and brand or marketing leadership, with a portfolio of shipped physical products.
• Formal industrial design training; fluent in 3D/CAD, materials, and manufacturing processes, and able to hold design intent in engineering trade-off conversations.
• Has built a brand around hardware: took a physical product from design language through launch and demand generation.
• Excellent marketer with demonstrated commercial results - campaigns, launches, and content that created measurable demand.
• Range across mediums: identity systems, web, film and photo direction, spatial design, and document design.

Responsibilities

• Own the industrial design language of the RELIC and carry it coherently across product generations.
• Work directly with engineering and manufacturing so design intent aligns with DFM, cost targets, and the realities of outdoor, utility-scale sites.
• Build and maintain Rune's brand system, including identity, typography, color, photo and film direction, and publish the guidelines, templates, and asset library the whole company works from.
• Design the document layer: pitch decks, data sheets, one-pagers, investor materials, and customer deliverables, partnering with our documentation function on content.
• Own the website: structure, design, and copy standards, kept current as products and sites launch.
• Partner with our press/PR agency to build the story and announcement calendar, write and review briefs and releases, prep spokespeople, and host press at deployments.
• Support marketing end to end: positioning, narrative, website, content, launches, film and photography, events, and press.
• Design Rune's physical environments (headquarters, manufacturing floor, and sites) to the same standard as the product.
• Direct agencies, photographers, and fabricators to bring the vision to the field.

Skills

Industrial Design

Brand Leadership

Marketing Leadership

Education

Bachelor's in Industrial Design

Tools

3D CAD

Materials & Manufacturing

DFM

Job description

Rune is seeking a Creative Director to shape the look and feel of RELIC, governing the industrial design language across generations and the brand system. You will lead the design, environments, and product storytelling, collaborating with engineering, manufacturing, and marketing to ensure a cohesive voice and visuals.

As the first design hire, you will build the function from scratch, translating hardware form into compelling communications, decks, investor materials, and press-ready assets