Industrial AI Marketing Lead

Shelfmark, Inc; Pittsburgh (Allegheny County); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Equity included

Competitive salary

Health, dental, vision

Job summary

Shelfmark, Inc is seeking a Marketing Lead to build and own a marketing function from the ground up in a growing B2B tech environment. You will shape how customers understand our AI-powered production intelligence and lead campaigns across channels to create qualified pipeline.

You will work closely with leadership, sales, and engineering, translating complex tech into clear messaging and owning content, campaigns, and events that drive growth.

Qualifications

• 3–5 years in B2B marketing, product marketing, or growth.
• Ability to translate complex technology into clear messaging for buyers.

Responsibilities

• Own and refine company, product, and category positioning using research and customer insights.
• Own content across website, LinkedIn, email, case studies, and thought leadership.
• Build and execute targeted campaigns across outbound, email, ABM, organic channels and events.
• Partner with sales on priority accounts, buyer personas, and coordinated outreach.
• Grow visibility in search engines and AI-generated answers through SEO, AEO, and GEO.
• Test messaging and audiences, then scale the approach that generates qualified pipeline.
• Build pitch decks, one-pagers, case studies, ROI tools and technical explainers.
• Support customer meetings, pilots, executive presentations, and expansion discussions.

Skills

Storytelling

Campaign management

ABM strategies

Content creation

Analytics & ROI

AI fluency

Excellent writing

Strategic judgment

Communication

Tools

HubSpot

Lemlist

ZoomInfo

Job description

Shelfmark, Inc is seeking a Marketing Lead to build and own a marketing function from the ground up in a growing B2B tech environment. You will shape how customers understand our AI-powered production intelligence and lead campaigns across channels to create qualified pipeline.

You will work closely with leadership, sales, and engineering, translating complex tech into clear messaging and owning content, campaigns, and events that drive growth.