Enterprise Marketing & Campaigns Lead - AI/Tech

Cognition AI; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Cognition AI is seeking a hands-on marketer to turn differentiated technology and customer impact into enterprise campaigns driving pipeline and sales. You’ll own campaigns from idea through execution, shaping messaging for engineering champions, evaluators, sponsors, and buyers.

You’ll create content across the buying journey, reach the full buying group, and coordinate promotion across paid, email, web, social, partner, field and sales channels.

Qualifications

• A track record of building and executing integrated campaigns for enterprise B2B technology buyers.
• Strong content development and writing skills, with examples of work you personally took from concept to launch.
• Experience connecting content, distribution, and sales follow-up to measurable pipeline outcomes.
• An understanding of complex enterprise buying groups and how their information needs change throughout a deal.
• The ability to move between an executive business narrative and detailed product or use-case content.
• Strong project ownership: you can coordinate multiple contributors, make decisions, and ship high-quality work quickly.
• A practical approach to experimentation, including using AI tools to accelerate research, production, and iteration.

Responsibilities

• Build integrated campaigns around our most important themes. Partner with Product Marketing to translate positioning into campaigns that create demand and advance enterprise deals.
• Create content across the buying journey. Develop ebooks, research, webinars, demo experiences, templates and guides, workshops, business-case tools, and more.
• Reach the full buying group. Address engineering, IT, security, and business executives with tailored depth and evidence.
• Make campaigns relevant across verticals. Translate themes into industry-specific use cases and outcomes.
• Own the promotion strategy. Coordinate paid, email, web, social, partner, field, and sales activation.
• Bring technical differentiation to life with engineers and customers through credible stories and demos.
• Execute from brief to launch. Own campaign plans, content, timelines, and follow-up.

Job description

Cognition AI is seeking a hands-on marketer to turn differentiated technology and customer impact into enterprise campaigns driving pipeline and sales. You’ll own campaigns from idea through execution, shaping messaging for engineering champions, evaluators, sponsors, and buyers.

You’ll create content across the buying journey, reach the full buying group, and coordinate promotion across paid, email, web, social, partner, field and sales channels.