Independent Software Vendor -Business Development Manager
BRADY WORLDWIDE INC
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Job summary
Brady Corporation in Charlotte, NC is seeking a dynamic Business Development Manager to drive growth in the IPS software space by partnering with ISVs and aligning go-to-market strategies.
You will lead partner relationships, develop joint plans, and accelerate revenue through co-sell initiatives, with travel 25-50% to support regional objectives.
Qualifications
- Bachelor's degree in Business, Marketing, or related field.
- 5+ years of experience in partner management, business development, channel sales, or strategic partnerships.
- Experience working with software companies, cloud providers, SaaS organizations, or technology ecosystems.
- Strong understanding of partner business models and software industry trends.
- Proven ability to drive revenue growth through strategic partnerships.
Responsibilities
- Identify, evaluate and prioritize ISVs for target verticals such as supply chain, manufacturing and retail.
- Develop joint business plans with regional growth objectives through targeted joint sales activities and marketing ventures.
- Act as trusted advisor and primary contact for ISV partners.
- Drive pipeline creation and revenue growth through partner-led and co-sell opportunities.
- Support product launches and certify compatibility between IPS devices and ISV solutions.
- Travel 25-50% to regional events and customer sites.
- Prepare executive presentations and strategic recommendations for leadership.
Skills
Education
Tools
Job description
Independent Software Vendor -Business Development Manager
#4918
Charlotte, North Carolina, United States
We are seeking a dynamic Business Development Manager to foster relations and drive growth in the Brady Intelligent Productivity Solutions (IPS) software and solutions space. The Independent Software Vendor (ISV) Business Manager is responsible for identifying the key accounts to work with to drive growth in target verticals, building relationships with these partners, developing shared commercial plans and growing the solutions sales through the channel in IPS.
This role serves as the primary liaison between sales, marketing, product and ISV partners, ensuring alignment on business objectives, go-to-market strategies, and customer success initiatives. The Business Development Manager will be responsible to deliver on-time performance including new end user logo sales delivered by ISV partners.
Partner Strategy & Relationship Management
- Identify, evaluate and prioritize Independent Software Vendors (ISVs) that deliver solutions in the target verticals including supply chain, manufacturing and retail.
- Build and maintain relationships with new and existing ISV partners.
- Develop joint business plans aligned with regional growth objectives through targeted joint sales activities and marketing ventures.
- Identify new partnership opportunities and evaluate market potential.
- Act as the trusted advisor and primary point of contact for ISV partners.
Business Development & Revenue Growth
- Drive pipeline creation and revenue growth through partner-led and co-sell opportunities.
- Identify and develop joint new customer acquisition strategies.
- Collaborate with sales and cross functional teams to accelerate partner-influenced opportunities.
- Deliver business results aligned to support regional goals.
Go-to-Market Execution
- Be prepared to travel in region to support the business requirements (25-50% of time).
- Manage product launch readiness, including certification and compatibility validation between IPS devices and ISV partner solutions.
- Ensure Brady IPS sales teams are informed of available, certified, and compatible solutions, while providing ongoing visibility into the ISV portfolio and future roadmap.
- Work closely with marketing teams to create joint value propositions and customer success stories.
- Support demand generation activities and co-marketing initiatives, campaigns, webinars, and industry events
Performance Management
- Track partnership KPIs including pipeline, revenue, customer acquisition, and partner engagement.
- Conduct regular business reviews with ISVs.
- Prepare executive presentations and strategic recommendations for leadership.
- Bachelor's degree in Business, Marketing, or a related field.
- 5+ years of experience in partner management, business development, channel sales, or strategic partnerships.
- Experience working with software companies, cloud providers, SaaS organizations, or technology ecosystems.
- Strong understanding of partner business models and software industry trends.
- Proven ability to drive revenue growth through strategic partnerships.
- Excellent communication, negotiation, and stakeholder management skills.
- Experience operating in a commercial environment delivering business results.
Preferred Skills
- Experience in AIDC and/or supply chain industries
- Knowledge of software marketplaces, software development processes and technologies.
- Strong analytical and strategic thinking abilities.
- Partner Relationship Management
- Program & Project Management
- Collaboration & Cross-Functional Relationship Management
- Strategic Thinking & Strategic Selling.
Who we are:
Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell's Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation. We help organizations make work safer, more productive, and more connected by transforming everyday critical information into actionable intelligence. Our end-to-end platform unites two powerful pillars:
- Identification Solutions: High-performance labels, safety signs, engineered materials, and rugged industrial printing systems.
- Intelligent Productivity Solutions: Industry-leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services.
A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.
Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.
Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.
- Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
- Generous 401(k) with company match
- Paid time off and holidays
- Opportunity to participate in incentive programs for all full-time employees
- Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
- Scholarship program for children of Brady employees
- A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
- Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
- Dress-for-your-day dress code
- Charitable contributions matched through Brady's Matching Gift program
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