Director, Product Marketing

Brady Canada; Milwaukee (WI); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Medical benefits

401(k) with company match

Paid time off

Job summary

Brady Corporation seeks a Director of Product Marketing to drive market-led growth across North America for a multi-product portfolio. You will lead a high-performing team, turning strategy and forecasts into regional momentum while monitoring standards and competitor moves.

You will execute regional marketing plans, launch commercial products, train channels, and shape the buyer journey to grow revenue, profitability, and market share through data-driven initiatives and customer advocacy.

Qualifications

• Bachelor’s degree in Business, Marketing, Engineering, or related field (MBA preferred).
• Minimum of 8 years of progressive marketing experience with at least 5 years in B2B product marketing leadership.
• Industrial distribution channel marketing experience preferred.

Responsibilities

• Create and execute the regional product marketing plan with KPIs for revenue, margin, pipeline, and ROI.
• Lead commercial launches and align strategies across sales, operations and marketing.
• Provide channel training and refine the buyer journey to drive revenue and market share.
• Develop customer case studies, references, and advocacy to support regional growth.

Education

Bachelor’s degree in Business/Marketing/Engineering

MBA preferred

Job description

Brady Corporation is seeking a Director, Product Marketing. This is a senior role driving market-led growth for North America across a multi-product, multi-industry portfolio. Positioned between Global Product Management, Operations, Sales, and Marketing, this leader converts complex solutions into compelling value propositions.

Leading a high-performing team, you will turn strategy, demand forecasts, and pricing into local momentum while tracking regional standards and competitor moves. Key duties include executing a regional marketing plan, aligning strategic sales, leading commercial launches, providing channel training, refining the buyer journey, and driving revenue, profitability, and market share through data-led initiatives and customer advocacy.

What You'll Be Doing:

• Regional Plan & KPIs: Create and execute the regional product marketing plan while managing KPIs for revenue, margin, pipeline, and ROI.
• Competitive Analysis: Monitor local competitors to build counter-strategies.
• Standards Monitoring: Track regional industry standards and regulations for compliance and market fit.
• Market-Led Growth: Design data-driven initiatives to expand market share and pipeline.
• Pricing: Optimize global pricing for the region.
• Launch Execution: Lead commercial product launches across all internal and external teams.
• Demand Forecasting: Provide field-based demand forecasts with operations and sales.
• Sales Alignment: Align global product plans with local revenue team priorities.
• Channel Enablement: Deliver training and tools to sales teams and channel partners.
• Buyer Experience: Optimize the end-to-end buying journey to reduce friction.
• Customer Advocacy: Develop customer case studies, references, and testimonials.

What You Will Need To Be Successful:

• Education: Bachelor’s degree in Business, Marketing, Engineering, or a related field (MBA preferred).
• Experience: Minimum of 8 years of progressive marketing experience, with a minimum of 5 years dedicated specifically to B2B product marketing leadership. Industrial distribution channel marketing experience (preferred).
• Industry Focus: Proven experience in complex business-to-business environments.
• Leadership Style: A collaborative leader who can drive alignment and lead cross-functional initiatives across a highly matrixed global footprint without direct authority.
• Technical Aptitude: Exceptional communication skills with a proven ability to synthesize complex, technical information into clear, concise executive messaging.
• Travel: Ability to travel 20% to 40% to engage with regional sales teams, channel partners, and key customer accounts.

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About Us:

Who we are:

Brady Corporation is a global industrial technology leader dedicated to making workplaces safer, more productive, and more connected. Backed by a 110+ year legacy of reliability and innovation, we have entered an exciting era of transformation and growth, powered by more than 10,000 team members serving customers across 40+ countries. Following our acquisition of Honeywell’s Productivity Solutions and Services business in August 2026, Brady brings together trusted leadership in safety, materials science, and identification with advanced mobile computing, scanning, and automation. We help organizations make work safer, more productive, and more connected by transforming everyday critical information into actionable intelligence. Our end-to-end platform unites two powerful pillars:

• Identification Solutions: High-performance labels, safety signs, engineered materials, and rugged industrial printing systems.
• Intelligent Productivity Solutions: Industry-leading mobile computers, barcode/RFID scanners, specialized software, voice automation, and workflow services.

From aerospace, healthcare, and laboratories to manufacturing plants, retail, data centers, and global transportation and logistics hubs, we empower customers to identify, protect, track, and optimize the people, assets, and processes that keep the world running.

Why work at Brady:

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you'll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

• Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
• Generous 401(k) with company match
• Paid time off and holidays
• Opportunity to participate in incentive programs for all full-time employees
• Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
• Scholarship program for children of Brady employees
• A variety of Employee Resource Groups to provide you with unique networking, development, and volunteer opportunities
• Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
• Dress-for-your-day dress code
• Charitable contributions matched through Brady's Matching Gift program