Inbound Business Development Representative – SMB SaaS

MarketStar; Salt Lake City (UT); On-site; USD 55,000 - 61,000; Full time

Benefits offered by this job

Paid Time Off

Education reimbursement

401k match

Medical/dental/vision coverage

Job summary

MarketStar is seeking an Inbound Business Development Representative for our SMB SaaS team in Salt Lake City. You’ll engage prospective SMB customers who showed direct interest, conduct rapid discovery, and qualify opportunities to drive revenue.

You will qualify inbound leads, articulate SaaS value, and collaborate with sales to move opportunities through the funnel. A background in B2B SaaS and strong communication are essential.

Qualifications

• 1+ years inbound sales or lead qualification in B2B SaaS or tech services.
• Clear, consultative communication across channels.
• Ability to diagnose prospect workflows and articulate value propositions.

Responsibilities

• Respond to inbound inquiries and qualify prospect interest quickly.
• Conduct discovery calls with SMB decision-makers.
• Manage transactional deals or stage pipeline for closing.
• Execute multi-touch follow-up cadences via phone and email.
• Maintain CRM data integrity and track qualification milestones.
• Track and report weekly pipeline metrics and forecast.
• Collaborate with marketing to feedback on lead quality and campaigns.
• Stay updated on product updates and competitive differentiators.

Skills

Inbound sales

Clear communication

Workflow analysis

Pipeline management

Coachability

CRM tools

MS 365 / Google Workspace

Education

High school diploma

Sales certifications (plus)

Tools

Salesforce

Sales engagement software

Microsoft 365

Google Workspace

Job description

About MarketStar:

In everything we do, we believe in creating growth, for our clients, our employees, and our community. For the past 35+ years, we have been generating revenue for the most innovative tech companies across the globe through our outsourced B2B demand, sales, customer success, and revenue operations solutions. We are passionate about cultivating career advancements for our people, and support them through mentorship, leadership, and career-development programs. We provide service and support to our communities through the MarketStar Foundation.

Our exceptional team is the cornerstone of MarketStar’s accomplishments. We are proud of our award-winning workplace culture and to be named a top employer in our industry. These achievements are a testament to our six core values, embraced by our 3,000+ employees worldwide. From our headquarters in Utah, USA, to our global offices in India, Ireland, Bulgaria, Mexico, the Philippines, and Australia, we all work together to drive innovation and success.

We are excited to have you apply to join our MarketStar team and can’t wait to discuss how we can help you find growth!

About the Inbound Business Development Representative – SMB SaaS:

MarketStar is looking for an Inbound Business Development Representative to support our growing SaaS client team in Salt Lake City. In this role, you will be the strategic front line for incoming demand, engaging prospective small-to-midsize business (SMB) customers who have expressed direct interest through web forms, live chat, inbound calls, and product trial sign-ups. Your core focus is conducting rapid discovery, assessing technical and operational fit, conveying the value of the software suite, and converting inbound interest into qualified sales opportunities and revenue.

Location: Salt Lake City, Utah

What Will You Do?

• Respond swiftly to inbound inquiries, trial users, and chat requests to qualify prospect interest, authority, and buying timelines.
• Conduct structured discovery discussions with SMB decision-makers to evaluate business workflows and position relevant SaaS capabilities.
• Manage rapid-cycle transactional deals directly or stage qualified pipeline for closing reps depending on account size and scope.
• Execute multi-touch follow-up cadences via phone and email for inbound leads requiring nurturing or secondary qualification.
• Maintain rigorous CRM data integrity by tracking lead status, contact details, qualification notes, and conversion milestones.
• Track and report weekly pipeline metrics, forecast attainment, and activity volume to sales leadership.
• Partner with marketing and client program teams to provide direct feedback on inbound lead quality, customer objections, and campaign effectiveness.
• Stay current on product updates, competitive differentiators, and industry use cases through ongoing enablement.

What Will You Need to Succeed?

• 1+ years of experience in inbound sales, business development, or lead qualification, ideally within B2B SaaS, Cloud, or tech services.
• Clear, consultative communication skills across phone, email, and digital messaging channels.
• Ability to quickly diagnose prospect workflows and articulate technical value propositions to non-technical buyers.
• Strong pipeline management and organization skills with a consistent track record of hitting activity and qualification quotas.
• High adaptability and coachability to implement sales framework coaching and handle objections effectively.
• Proficiency with modern sales stacks, including CRM tools (e.g., Salesforce), sales engagement software, and Microsoft 365 / Google Workspace.
• High school diploma or equivalent; relevant business or sales certifications are a plus.

What We Offer:

In our commitment to our “We Care” value, we believe in providing employees with valuable mental and physical well-being benefits including:

• Structured learning and career development programs
• Mental health program
• Generous Paid Time Off policy
• Paid medical leave
• Child/Dependent care reimbursement
• Education reimbursement
• 401k match, hardship loan program, access to financial wellness advisor
• Comprehensive healthcare coverage including medical, dental, and vision

Compensation Range: $55,000.00 - $61,000.00 USD

The hourly pay range for this position is $26.44. This pay structure may also include a variable bonus component of $6,000.00 USD annually. There are several factors to consider including but not limited to, the role’s responsibilities, experience, location, education/training, internal equity, and key skills. Your recruiter will provide more detailed information during the interview process.

MarketStar is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state, and local laws that prohibit employment discrimination. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual who identifies as someone with a disability and require reasonable accommodation(s) to complete any part of the job application process, please contact us at [e-mail] for assistance.