In-House Paid Social Creative Producer

Carpe; Durham (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Carpe is seeking an in-house video producer to fuel our fast-growing deodorant brand. You will own shoots end-to-end, find talent, set up shots, coach performance, and deliver content that sells on paid social.

You’ll collaborate with the creative team to balance direction and independence, ensuring rapid iteration and learning from live results. You’ll handle a broad range of formats—from UGC to studio pieces—across multiple productions, while building a roster of creators and crew for ongoing

Qualifications

• You have made short form video, ideally ads for paid social.
• You have a portfolio you can show, with some sense of how the work performed (sales, signups, spend, retention, anything).
• You are comfortable directing and coaching people on camera.
• You can cut a rough version yourself when that is faster (Premiere, Final Cut Pro, or similar)

Responsibilities

• Run efficient shoot days directing real people, creators, and professional talent
• Concept and create across a wide range of styles and formats: UGC, street, podcast, studio, founder led, static to video, whatever the insight calls for
• Move between an iPhone in a parking lot and a lit studio set with ease
• Keep enough ideas queued that we are never waiting on something to shoot
• Spot high potential concepts and angles using data, comments, reviews, and competitive research
• Ship tests deliberately, track how they perform, and feed the learnings into what you make next
• Know your numbers: hook rate, hold rate, CTR, CPA, and which of your ads are actually carrying spend
• Several productions live at once, none of them dropped
• A steady weekly output of new concepts and variations, rather than one big swing a month
• Repeatable formats we can run, not just one off hero pieces
• Organize your footage and give editors the direction they need to bring your content to life
• Give editors the context, hooks, and coverage they need to cut fast
• Shoots end to end: budgets, casting, creators, locations, props, product, gear, schedule
• Work with creators, crew, and studios, and everything else a shoot touches
• Build a roster of creators, talent, and crew, and keep growing it

Skills

Video production

Directing talent

Content strategy

Editing knowledge

Budget management

Tools

Premiere Pro

Final Cut Pro

Job description

Carpe is seeking an in-house video producer to fuel our fast-growing deodorant brand. You will own shoots end-to-end, find talent, set up shots, coach performance, and deliver content that sells on paid social.

You’ll collaborate with the creative team to balance direction and independence, ensuring rapid iteration and learning from live results. You’ll handle a broad range of formats—from UGC to studio pieces—across multiple productions, while building a roster of creators and crew for ongoing