(IMSA) Senior Coordinator, Partnership Marketing

Paddock; United States; On-site; USD 65,000 - 90,000; Full time

Job summary

IMSA, the premier motorsports sanctioning body in North America, is seeking a Senior Coordinator, Partnership Marketing to drive sponsorship initiatives across partner programs, communications, and events. You will manage partner relationships, develop activation plans, and support event operations at race weekends.

The role requires a Bachelor's degree and 1–3 years of related experience, strong written and verbal communication, and the ability to travel up to 25% for events and meetings with

Qualifications

• Bachelor's degree and 1–3 years related experience or equivalent
• Ability to read, analyze, and interpret business documents and communicate effectively
• Strong written and verbal communication skills and ability to present to groups

Responsibilities

• Fulfill and execute sponsorship contracts and manage event admission ticket organization
• Develop marketing materials, activation items, and collateral for partnerships
• Maintain day-to-day partner relationships and understand partner objectives
• Coordinate with tracks, partner agencies, and third parties as needed
• Travel to race events and assist in event activation and VIP experiences

Skills

Partnership Management

Event Planning

Communication

Travel Coordination

Education

Bachelor's degree

Tools

Microsoft Office

Photoshop

AI

Job description

# (IMSA) Senior Coordinator, Partnership MarketingFull time## About this roleINTERNATIONAL MOTOR SPORTS ASSOCIATION (IMSA)IMSA was originally founded in 1969 and owns a long and rich history in sports car racing. Today, IMSA is the sanctioning body of the IMSA WeatherTech SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the IMSA Michelin Pilot Challenge, IMSA VP Racing SportsCar Challenge and Historic Sportscar Racing, as well as five one-make series: Ferrari Challenge North America, Lamborghini Super Trofeo North America, Whelen Mazda MX-5 Cup presented by Michelin, Mustang Challenge and Porsche Carrera Cup North America. IMSA – a company within the NASCAR family – is the exclusive strategic partner in North America with the Automobile Club de l’Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected IMSA WeatherTech SportsCar Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans. For more information, please visit www.IMSA.com (https://nam02.safelinks.protection.outlook.com/), https://x.com/IMSA (https://nam02.safelinks.protection.outlook.com/), www.facebook.com/IMSA (https://nam02.safelinks.protection.outlook.com/) or www.instagram.com/imsa\\_racing (https://nam02.safelinks.protection.outlook.com/).SummaryOversees and executes projects and activities in the Partnership Marketing team by developing and executing solutions in the areas of partnership management, partnership communications and event management.Essential Duties and Responsibilities include the following. Other duties may be assigned.Partnership ManagementFulfill and execute sponsorship contracts including managing event admission ticket organization and distribution, implementation of social, digital, signage, B2B, etc., programs for multiple IMSA Partners. The development, approval process for creating and distributing and organizing marketing materials, event support collateral, and other Partnership Management related materials. Fulfil all other contractual assets and activation items. Additional coordination with tracks, partner agencies and other third parties as needed. Maintain primary day-to-day management of assigned partners and develop business relationship with key contacts. Develop a thorough understanding of partner’s business and proactively suggest ways that IMSA can support their objectives. With Partner, develop marketing activation programs outside the agreement, helping partner further leverage their IMSA investment and placing IMSA in front of new audiences. Identify areas for incremental mid-term sales, as well as take partner through renewal process.Partnership Communications and Relationship BuildingAbility to effectively communicate with senior representatives of IMSA Partners. Develop, execute and manage a process in order to effectively execute Partner outbound and inbound communication including research data, TV tune-ins, Public Relations material, TV ratings, Infographic, meeting schedules and agendas, social media and TV tune-in, RSVP and guest list management for events. Work with partner to determine best external communication methods and timing. Ensure that the Partnership Marketing Department and Senior Management are effectively informed and prepared for each event.Event ManagementDevelop and execute plans for managing effective at-track activation for partners including the control, accountability and distribution of suite passes, parking passes, VIP experiences and victory lane celebrations.Effectively oversee the creative production of event resource materials, credentials, etc., for partners and execute the pre-event distribution.Effectively execute and oversee the process to conduct VIP event activities such as Pit Tours, Hot Lap Rides, Starter Stand visits, and driver appearances at events.Attend IMSA race events and Partnership events as determined necessary and approved by the Senior Director, Partnership Marketing and Business Development.Assist in developing and maintaining collateral material and distribute to partners, prospects and teams as necessary and as requested.Serve as at-track manager of the IMSA Business CenterTravel25% travel including weekends; Travel as needed for race events in support of the organization, execution and activation of Corporate Partnerships and Marketing initiatives as directed and pre-approved by the Senior Director, Partnership Marketing and Business Development.Supervisory ResponsibilitiesNone.QualificationsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Education and/or ExperienceBachelor's degree from four-year college or university and 1 to 3 years related experience and/or training; or equivalent combination of education and experience.Language SkillsAbility to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.Mathematical SkillsAbility to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.Reasoning AbilityAbility to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.Computer SkillsProficient in Company hardware and software, including Microsoft Office suite of software and applications. Photoshop is a plus. Ability to effectively use AI to enhance efficiency, effectiveness and deliverables for both Partners and team members.Teamwork SkillsAbility to develop professional relationships, communicate and engage with co-workers within Partnership department, as well as other IMSA departments, to efficiently and effectively fulfill responsibilities.Physical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and stoop, kneel, crouch, or crawl. Specific vision abilities required by this job include close vision. The position will require lifting occasionally and would lift up to 30 lbs.Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.Explore this opportunity and apply at www.careers.nascar.com (http://www.careers.nascar.com/).Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.Follow us on LinkedIn (http://www.linkedin.com/company/nascar) and X (http://x.com/NASCARJobs) for future opportunities and company news.We are looking for your voice, your ideas, and your perspective. To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI-generated content or automated assistance.