Impactful Community Outreach Marketing Associate

HomeCare Crew Inc.; Virginia (MN); On-site; USD 42,000 - 65,000; Full time

Job summary

HomeCare Crew Inc. in Northern Virginia is seeking a Marketing Associate to promote our services and strengthen relationships with professionals and the community.

You will represent the brand at events, meetings, and via direct engagement with seniors, families, and healthcare partners. The role requires strong communication, professional presence, and willingness to travel to local communities and events.

Qualifications

• High school diploma or equivalent.
• Strong interpersonal and verbal communication skills.
• Professional appearance and ability to represent the company in public-facing settings.
• Comfortable engaging with seniors, families, and healthcare professionals.
• Basic computer skills (Microsoft Office, email, internet research).
• Valid driver’s license and reliable transportation (local travel required).
• Willingness to attend community events, sometimes outside regular business hours.

Responsibilities

• Represent HomeCare Crew Inc. at local events, health fairs, senior centers, and community outreach programs.
• Build and maintain relationships with referral sources such as discharge planners, social workers, and assisted living facilities.
• Coordinate and attend regular visits to referral partners, maintaining a professional and supportive presence.
• Identify new outreach opportunities in Loudoun, Fairfax, and surrounding counties.
• Follow up with potential clients and families to provide information about services, process, and eligibility (including Medicaid waiver programs).
• Assist in onboarding new clients by helping with paperwork and initial communication.
• Serve as a public-facing ambassador for the agency, upholding our mission of compassionate care.
• Deliver marketing materials, brochures, and referral pads to healthcare partners and community organizations.
• Track outreach activities, inquiries, and leads using spreadsheets or CRM software.
• Assist the marketing coordinator or administrator with organizing meetings, events, and follow-ups.
• Support the creation of flyers, community newsletters, and local event campaigns.
• Help plan and execute small community events and info sessions with potential referral partners or caregiver recruitment drives.
• Set up and staff booths at senior expos, wellness events, and Medicaid enrollment clinics.

Skills

Interpersonal skills

Verbal communication

Public speaking

Basic computer skills

Driver's license

Education

High school diploma or equivalent

Tools

Microsoft Office

Email

CRM software

Job description

HomeCare Crew Inc. in Northern Virginia is seeking a Marketing Associate to promote our services and strengthen relationships with professionals and the community.

You will represent the brand at events, meetings, and via direct engagement with seniors, families, and healthcare partners. The role requires strong communication, professional presence, and willingness to travel to local communities and events.