Immunology PSP Experience Lead - Content & Brand Strategy

Merck & Co.; North Wales (Montgomery County); Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

401(k) retirement benefits

Paid holidays and vacation

Job summary

Merck & Co. in the United States seeks an Associate Director, US Marketing Immunology, PSP Experience & Engagement Lead to shape the end-to-end patient and healthcare provider experience for the Immunology Patient Support Program.

You will own branding, content, messaging, and the HCP portal strategy, translating program goals into a cohesive content ecosystem that is compliant and patient-centered. You will collaborate across Brand and Consumer Marketing, Patient Access, Digital Health, Legal

Qualifications

• 7+ years of experience in the pharmaceutical/biotechnology or healthcare industry.
• Experience in patient support, launch readiness, content development, digital experience, or omnichannel marketing is preferred.
• Ability to translate insights into strategic requirements and recommendations.

Responsibilities

• Own end-to-end PSP content, messaging, branding, and experience strategy across patient and HCP touchpoints.
• Lead development of PSP materials and ensure consistency across channels.
• Maintain an end-to-end view of patient and provider communications journey and improve coordination.
• Partner with cross-functional teams to manage content strategy, development, and approvals.
• Oversee portal scope, design priorities, and feature prioritization aligned with PSP strategy.
• Translate needs into detailed portal design requirements and collaborate through build.
• Support launch readiness for the HCP portal and field training content.

Skills

Adaptability

Agile Methodology

Marketing Strategy

Patient Engagement

Cross-Functional Teamwork

Digital Engagement

HCP Experience

Strategic Thinking

Content Strategy

Education

Bachelor's degree or equivalent (BA/BS)

MBA, MPH, PharmD, or other advanced degree preferred

Job description

Merck & Co. in the United States seeks an Associate Director, US Marketing Immunology, PSP Experience & Engagement Lead to shape the end-to-end patient and healthcare provider experience for the Immunology Patient Support Program.

You will own branding, content, messaging, and the HCP portal strategy, translating program goals into a cohesive content ecosystem that is compliant and patient-centered. You will collaborate across Brand and Consumer Marketing, Patient Access, Digital Health, Legal