Illustrator & DIY Craft Designer

Petra Brands; United States; Remote; MXN 240,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Creative and collaborative environment

Professional development opportunities

Career growth potential

Job summary

Petra Brands is seeking an Illustrator & DIY Craft Designer to join House of Party, focusing on innovative, DIY party and craft products. You will design crafts, activity kits, packaging, and seasonal collections to reflect a fun, modern aesthetic.

You will collaborate with the Head of Creatives and cross-functional teams, bring concepts to production, and ensure retail-ready visuals. Proficiency in Illustrator/Procreate and AI tools is essential for moodboards and samples.

Qualifications

• Bachelor's degree in Illustration, Graphic Design, Fine Arts, or related field.
• 2–4 years of professional experience in commercial illustration or DIY craft product development.
• Portfolio showing digital illustration, pattern design, and playful color theory.
• Proficient in Adobe Illustrator, Photoshop, InDesign; comfortable with Procreate.
• Experience with AI art generation tools (Midjourney, DALL-E) for moodboarding.
• Hands-on crafting techniques (paper, textiles, clay) and print production understanding.

Responsibilities

• Design and develop new craft concepts, DIY activity kits, and product packaging.
• Create biannual product catalogs and retailer-ready visuals.
• Collaborate with Head of Creatives, sourcing, and marketing to align on design direction.
• Review samples, test assembly mechanics, and provide feedback in pre-production.
• Ensure brand consistency across craft lines and seasonal collections.
• Stay updated on trends in crafts, DIY, party goods, and lifestyle categories.

Skills

Illustration

Graphic design

Digital illustration

Adobe Creative Suite

Procreate

AI tools

Crafting techniques

Print production

Communication

Education

Bachelor's degree in Illustration or related field

Tools

Adobe Illustrator

Photoshop

InDesign

Procreate

Midjourney / DALL-E

Job description

About Petra Brands:

Petra Brands is a dynamic and innovative company that encompasses a diverse range of brands, including House of Party, Fomin, EveryMood and Roofus Pet. We specialize in creating unique and compelling consumer packaged goods (CPG) in the beauty, personal care, and lifestyle sectors. Our mission is to deliver exceptional products that evoke emotion, memories, and a sense of place through captivating brand identities and packaging.

Company: Petra Brands

Location: Remote

Brand: House of Party

Position Type: Full-Time

About Petra Brands:

Petra Brands is a dynamic and innovative company that encompasses a diverse range of brands, including House of Party, Fomin, EveryMood and Roofus Pet. We specialize in creating unique and compelling consumer packaged goods (CPG) in the beauty, personal care, and lifestyle sectors. Our mission is to deliver exceptional products that evoke emotion, memories, and a sense of place through captivating brand identities and packaging.

About The Role:

We are looking for a creative and detail-oriented Illustrator & DIY Craft Designer to join House of Party (HOP)—a core brand under Petra Brands specializing in innovative, DIY, and trend-driven party and craft products.

The Product & Crafts Designer will play a key role in designing and developing new craft concepts, DIY activity kits, product packaging, and seasonal collections that reflect the brand's fun, celebratory, and modern aesthetic. Working closely with the Head of Creatives, this role supports the full product development cycle from ideation to production, ensuring that each craft and party product is retail-ready, visually compelling, and aligned with market trends.

Key Responsibilities:

• Craft & Product Concept Design
• Conceptualize, design, and review sampling of creative DIY craft products, activity sets, and party items.
• Effective use of AI tools in the concept and mockup phase
• Support in the creation and delivery of biannual retail product catalogs.
• Track progress of product and craft subcategories (e.g., Pixel Pop, Muddies, Threadies, DIY activity kits, etc.), ensuring deadlines for SKU definition, pricing, packaging, and samples are met.
• Coordinate with design, sourcing, and marketing teams to ensure all craft materials, assembly instructions, and visuals are ready for internal and retail presentations.
• Collaboration & Execution
• Work closely with the Head of Creatives, Sourcing, and Private Label teams to align on craft design direction, material selection (yarn, clay, paper goods, textiles), and production feasibilit and to ensure craft designs and assembly components meet quality, safety, material, and cost standards.
• Review physical samples, test assembly/craft mechanics, and provide design feedback during pre-production.
• Brand & Aesthetic Consistency
• Ensure craft product lines, packaging designs, and instructional inserts align with brand guidelines and seasonal themes.
• Support the development of cohesive craft and party collections that align with broader campaign or retail strategies.
• Research & Trend Analysis
• Stay updated with retail and design trends within the crafts, DIY hobby, party goods, gifting, and lifestyle categories.
• Benchmark competitor craft kits and propose improvements or innovation opportunities.
• Documentation & Handoffs
• Prepare detailed design specs, product renders, assembly guides/craft instructions, and print-ready files for supplier handoff.
• Maintain organized design records, templates, and version control for ongoing projects.

Required Skills & Qualifications:

• Bachelor's degree in Illustration, Graphic Design, Fine Arts, Surface Pattern Design, or a related visual arts field
• 2-4 years of professional experience focusing on commercial illustration, surface pattern design, children's book/toy graphics, or DIY craft product development
• A strong portfolio demonstrating exceptional skills in digital illustration, character/motif creation, pattern design, and playful color theory
• Strong proficiency in Adobe Illustrator, Photoshop, and InDesign; comfort with digital illustration tools (Procreate, etc.)
• Strong proficiency in using AI art generation tools (Midjourney, DALL-E, etc.) for creative concepting and moodboarding
• Hands-on passion and expertise in physical crafting techniques (e.g., paper crafts, textiles, clay, scrapbooking, DIY kits)
• Good understanding of print production processes (CMYK vs. RGB, spot colors, print finishes, vector files) and component-based product assembly
• Detail-oriented, organized, and able to manage multiple visual projects simultaneously
• Ability to balance creative thinking with practical design execution.
• Strong communication and teamwork skills, ability to collaborate with creatives, sourcing, and marketing teams effectively.
• Interest in seasonal trends (Christmas, Halloween, Birthdays, etc.) relevant to the party and craft industries.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work with a dynamic and innovative team.
• Creative and collaborative work environment.
• Professional development opportunities and career growth.

Petra Brands is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.