Illustrator & DIY Craft Designer

Petra Brands

United States

Remote

USD 60,000 - 85,000

Full time

6 days ago

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Benefits offered by this job

Competitive salary

Dynamic team

Creative environment

Career growth

Job summary

Petra Brands, home to House of Party, is seeking an Illustrator & DIY Craft Designer to join the House of Party team remotely. You will design craft concepts, DIY activity kits, and packaging, guiding concepts from ideation to production.

Collaborate with Head of Creatives, sourcing, and marketing to ensure brand-aligned, retail-ready visuals. Proficiency in Adobe suite and AI tools, plus hands-on crafting skills, are essential for delivering trend-driven products.

Qualifications

Bachelor’s degree in Illustration, Graphic Design, or related visual arts.
2–4 years in commercial illustration or DIY craft product design.
Strong portfolio with digital illustration and playful color theory.
Proficiency in Adobe Creative Suite and AI tools.

Responsibilities

Conceptualize and design craft products, activity sets, and packaging.
Develop biannual retail catalogs and design specs.
Collaborate with Head of Creatives, sourcing, and marketing.
Review samples and provide design feedback during pre-production.
Ensure brand guidelines and seasonal themes are followed.

Skills

Digital illustration

Character/motif creation

Pattern design

Color theory

Procreate

AI tools

Education

Bachelor’s degree in Illustration/Graphic Design

Tools

Adobe Illustrator

Photoshop

InDesign

Procreate

Midjourney

DALL-E

Job description

Description

Company: Petra Brands

Location: Remote

Brand: House of Party

Position Type: Full-Time

About Petra Brands:

Petra Brands is a dynamic and innovative company that encompasses a diverse range of brands, including House of Party, Fomin, EveryMood and Roofus Pet. We specialize in creating unique and compelling consumer packaged goods (CPG) in the beauty, personal care, and lifestyle sectors. Our mission is to deliver exceptional products that evoke emotion, memories, and a sense of place through captivating brand identities and packaging.

About The Role:

We are looking for a creative and detail-oriented Illustrator & DIY Craft Designer to join House of Party (HOP)—a core brand under Petra Brands specializing in innovative, DIY, and trend-driven party and craft products.

The Product & Crafts Designer will play a key role in designing and developing new craft concepts, DIY activity kits, product packaging, and seasonal collections that reflect the brand’s fun, celebratory, and modern aesthetic. Working closely with the Head of Creatives, this role supports the full product development cycle from ideation to production, ensuring that each craft and party product is retail-ready, visually compelling, and aligned with market trends.

Key Responsibilities:

1. Craft & Product Concept Design

Conceptualize, design, andreview sampling ofcreative DIY craft products, activity sets, and party items.
Effective use of AI tools in the concept andmockupphase
Support in the creation and delivery of biannual retail product catalogs.
Track progress of product and craft subcategories (e.g., Pixel Pop, Muddies,Threadies, DIY activity kits, etc.), ensuring deadlines for SKU definition, pricing, packaging, and samples are met.
Coordinate with design, sourcing, and marketing teams to ensure all craft materials, assembly instructions, and visuals are ready for internal and retail presentations.

2. Collaboration & Execution

Work closely with the Head of Creatives, Sourcing, and Private Label teams to align on craft design direction, material selection (yarn, clay, paper goods, textiles), and productionfeasibilitandtoensure craft designs and assembly components meet quality, safety, material, and cost standards.

Review physical samples, test assembly/craft mechanics, and provide design feedback during pre-production.

3. Brand & Aesthetic Consistency

Ensure craft product lines, packaging designs, and instructional inserts align with brand guidelines and seasonal themes.

Support the development of cohesive craft and party collections that align with broader campaign or retail strategies.

4. Research & Trend Analysis

Stay updated with retail and design trends within the crafts, DIYhobby, party goods, gifting, and lifestyle categories.

Benchmark competitor craft kits and propose improvements or innovation opportunities.

5. Documentation & Handoffs

Prepare detailed design specs, productrenders, assembly guides/craft instructions, and print-ready files for supplier handoff.

Maintain organized design records, templates, and version control for ongoing projects.

Required Skills & Qualifications:

Bachelor’s degree in Illustration, Graphic Design, Fine Arts, Surface Pattern Design, or a related visual arts field
2-4 years of professional experience focusing on commercial illustration, surface pattern design, children's book/toy graphics, or DIY craft product development.
A strong portfolio demonstrating exceptional skills in digital illustration, character/motif creation, pattern design, and playful color theory.
Strong proficiency in Adobe Illustrator, Photoshop, and InDesign; comfort with digital illustration tools (Procreate, etc.).
Strong proficiency in using AI art generation tools (Midjourney, DALL-E, etc.) for creative concepting and moodboarding.
Hands-on passion and expertise in physical crafting techniques (e.g., paper crafts, textiles, clay, scrapbooking, DIY kits).
Good understanding of print production processes (CMYK vs. RGB, spot colors, print finishes, vector files) and component-based product assembly.
Detail-oriented, organized, and able to manage multiple visual projects simultaneously.
Ability to balance creative thinking with practical design execution.
Strong communicationand teamworkskills, abilityto collaborate with creatives, sourcing, and marketing teams effectively.