Identity Product Marketing Strategist

LiveRamp; San Francisco (CA); Hybrid; USD 159,000 - 234,000; Full time

Job summary

LiveRamp seeks a Principal Product Marketer to bridge product, technology and commercial strategy for the Identity portfolio. You will be a senior strategic partner shaping strategy, commercialization, and growth across LiveRamp’s platform and ecosystem.

You’ll own GTM for Identity, translate complex tech into customer value, and collaborate with Product, Sales and Marketing to drive adoption, pipeline, and revenue. Strong executive presence is required.

Qualifications

• Significant experience at the intersection of technology, products, customers, and commercial strategy through related roles.
• Deep knowledge of Identity and its role across adtech/martech ecosystems.
• Ability to translate complex technology into customer value and strategic business impact.
• Comfort with executive conversations and enterprise customers.
• Ability to drive cross-functional initiatives in ambiguous environments.

Responsibilities

• Own the go-to-market strategy for the Identity portfolio, including market opportunity, target customers, and growth path.
• Serve as a senior strategic partner to Product leaders and executives, bringing customer insight and competitive intelligence into strategy.
• Develop deep technical and market expertise in Identity and data collaboration capabilities.
• Define and evangelize the role and value of Identity across LiveRamp and the ecosystem.
• Engage with customers, prospects, and partners to support discovery, adoption, and commercialization opportunities.
• Own commercialization across the Identity product lifecycle from market demand to scale and optimization.
• Partner with Sales, Customer Success, Enablement, and other teams to translate signals into action.
• Shape Identity positioning, messaging, packaging, and proof points for commercial outcomes.
• Collaborate on early adopter and launch programs to define target customers and evidence required to scale.
• Influence senior leaders to align on strategy without direct authority.
• Serve as a visible Identity thought leader both internally and externally.

Skills

Product marketing

Identity expertise

Adtech experience

Cross-functional

Executive communication

Job description

LiveRamp seeks a Principal Product Marketer to bridge product, technology and commercial strategy for the Identity portfolio. You will be a senior strategic partner shaping strategy, commercialization, and growth across LiveRamp’s platform and ecosystem.

You’ll own GTM for Identity, translate complex tech into customer value, and collaborate with Product, Sales and Marketing to drive adoption, pipeline, and revenue. Strong executive presence is required.