Identity Analytics Lead: Drive Business Impact

Epsilon; Wakefield (MA); On-site; USD 110,000 - 162,000; Full time

Benefits offered by this job

Health coverage

401(k)

Tuition assistance

Commuter benefits

Professional development

Employee recognition

Donation matching

Health coaching

Job summary

Epsilon is seeking a Lead Analyst of Identity Analytics in Wakefield, MA to drive KPI reporting, partner evaluations, and ecosystem impact forecasts for COREID. You will work cross-functionally with Decision Science Identity, Product, Engineering, and Data Partnerships to turn data into business insights and shape COREid enhancements and strategy.

We value curiosity, ability to manage multiple analyses, and fluency with SQL and data visualization tools as you build scenarios and present findings

Qualifications

• Master’s degree preferred in Marketing, Business, Economics, Mathematics, Statistics, Operations Research or related discipline.
• 5+ years of experience in marketing or business analytics.
• Ability to work cross-functionally to achieve results.
• Ability to manage multiple analyses and projects independently.
• Curiosity and willingness to self-teach.
• Interested in applying analysis to make business decisions.
• Understanding of MarTech and AdTech industries preferred.

Responsibilities

• Own execution of identity analytical processes with limited supervision, including expected yield from new data sources and impact of ecosystem changes
• Perform exploratory analyses and proof of concepts for methods under exploration
• Become a subject matter expert in COREID
• Develop scenario analyses to meet business objectives based on various identity strategies
• Contribute insights and planning for further enhancements to COREid
• Work collaboratively and cross-functionally to develop analytical approaches to business questions

Skills

Cross-functional collaboration

SQL

Big data

Python/R

Data visualization (Tableau/Power BI)

Curiosity/self-learning

Education

Master's degree preferred

Tools

Spark

Hive

Scala

Job description

Epsilon is seeking a Lead Analyst of Identity Analytics in Wakefield, MA to drive KPI reporting, partner evaluations, and ecosystem impact forecasts for COREID. You will work cross-functionally with Decision Science Identity, Product, Engineering, and Data Partnerships to turn data into business insights and shape COREid enhancements and strategy.

We value curiosity, ability to manage multiple analyses, and fluency with SQL and data visualization tools as you build scenarios and present findings