Identity Analytics Lead: Data-Driven Marketing Insights

Publicis Groupe; Colorado; On-site; USD 87,100 - 161,700; Full time

Benefits offered by this job

Health coverage

401(k)

Tuition assistance

Commuter benefits

Professional development

Employee recognition

Charitable donation matching

Health coaching and counseling

Job summary

Epsilon is seeking a Lead Analyst of Identity Analytics to drive KPI reporting for the COREID solution, evaluate potential partners, and forecast the impact of ecosystem changes and new features. You will work cross‑functionally with Decision Science Identity, Product, Engineering, and Data Partnerships to tie identity to business impact.

Responsibilities include owning analysis processes, conducting exploratory analyses, and developing scenario analyses to meet business objectives, while

Qualifications

• Master’s degree or higher in Marketing, Business, Economics, Mathematics, Statistics, Operations Research or related discipline
• 5+ years of experience in marketing or business analytics
• Ability to work cross‑functionally to achieve results
• Ability to manage multiple analyses and projects independently
• Curiosity and willingness to self‑teach
• Interested in applying analysis to make business decisions
• Understanding of MarTech and AdTech industries preferred
• Experience presenting findings to non‑analytical collaborators
• Ability to extract insights from data sets and apply to business problems/decisions
• Experience with data visualization tools (Tableau, Power BI)
• Strong critical thinking and problem‑solving skills
• Advanced experience with SQL
• Experience with big data (Spark, Hive, Scala preferred)
• Familiarity with Python or R preferred

Responsibilities

• Own execution of identity analytical processes with limited supervision
• Perform exploratory analyses and proofs of concepts
• Become a subject matter expert in COREID
• Develop scenario analyses to meet business objectives
• Contribute insights and planning for CORE ID enhancements
• Work cross‑functionally to develop analytical approaches to business questions

Skills

Cross-functional collaboration

Analytical storytelling

Curiosity

Decision making

Problem solving

Education

Master’s degree or higher

Tools

SQL

Python

Tableau/Power BI

Spark/Hive

Job description

Epsilon is seeking a Lead Analyst of Identity Analytics to drive KPI reporting for the COREID solution, evaluate potential partners, and forecast the impact of ecosystem changes and new features. You will work cross‑functionally with Decision Science Identity, Product, Engineering, and Data Partnerships to tie identity to business impact.

Responsibilities include owning analysis processes, conducting exploratory analyses, and developing scenario analyses to meet business objectives, while