Identity Analytics Lead: Data-Driven Marketing Insights

Publicis Groupe ANZ; Colorado; On-site; USD 87,100 - 161,700; Full time

Benefits offered by this job

Time to Recharge

Time to Recover

Family Well‑Being

Extra Perks

Job summary

Epsilon is seeking a Lead Analyst of Identity Analytics to join a small team with a big impact. You’ll report on KPIs for identity, evaluate potential partners, and forecast the impact of ecosystem changes and new features.

You will work cross‑functionally with Decision Science Identity, Product, Engineering, and Data Partnerships. Responsibilities include owning analytical processes, exploring concepts, becoming COREID expert, and developing scenario analyses to meet business objectives.

Qualifications

• Degree (Master’s preferred) in Marketing, Business, Economics, Mathematics, Statistics, Operations Research or related discipline
• 5+ years of experience in marketing or business analytics
• Demonstrated ability to work cross‑functionally to achieve results
• Ability to manage multiple analyses and projects simultaneously and independently
• Curiosity and willingness to self‑teach
• Interested in applying analysis to make business decisions
• Understanding of MarTech and AdTech industries preferred
• Experience presenting analytical findings and recommendations to non‑analytical collaborators
• Experience exploring and presenting data via enterprise data visualization software (e.g. Tableau, Power BI)

Responsibilities

• Own execution of identity analytical processes with limited supervision, including expected yield from new data sources and impact of ecosystem changes
• Perform exploratory analyses and proof of concepts for methods under exploration
• Become a subject matter expert in COREID
• Develop scenario analyses to meet business objectives based on various identity strategies
• Contribute insights and planning for further enhancements to CORE ID
• Work collaboratively and cross‑functionally to develop analytical approaches to business questions

Skills

SQL

Big data

Python

R

Tableau

Power BI

Cross-functional collaboration

Marketing analytics

Education

Master’s degree

Tools

Spark

Hive

Scala

Python

R

Job description

Epsilon is seeking a Lead Analyst of Identity Analytics to join a small team with a big impact. You’ll report on KPIs for identity, evaluate potential partners, and forecast the impact of ecosystem changes and new features.

You will work cross‑functionally with Decision Science Identity, Product, Engineering, and Data Partnerships. Responsibilities include owning analytical processes, exploring concepts, becoming COREID expert, and developing scenario analyses to meet business objectives.