IBM Global Conference team - Event strategist

IBM; New York (NY); Hybrid; USD 80,000 - 130,000; Full time

Job summary

IBM is seeking an Event Strategist to join their global conference team. The role involves strategic planning and execution of significant B2B events, aimed at boosting brand awareness and achieving business objectives. The candidate should possess strong project management skills, a collaborative mindset, and extensive experience in event planning. This position combines both in-office and remote work, requiring a passion for organizational excellence and a keen understanding of industry trends.

Benefits

Flexible working hours

Professional development opportunities

Qualifications

• Ten or more years of experience in marketing or related role.
• Five or more years of experience in planning and executing B2B events.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Strategic planning of annual Global Conferences to achieve business outcomes.
• Leading pre-event, during-event, and post-event activities, including budgeting.
• Driving innovation in event execution through technology.

Skills

Project Management

Leadership

Strategic Thinking

Communication

Problem Solving

Education

Bachelor's degree in marketing, Communication, Business Administration or equivalent experience

Master's Degree

Tools

Event management platforms

Mobile apps

Excel

Job description

IBM Global Conference team - Event strategist

Join to apply for the IBM Global Conference team - Event strategist role at IBM

IBM Global Conference team - Event strategist

Join to apply for the IBM Global Conference team - Event strategist role at IBM

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Introduction

At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving businesses, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation.

Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you'll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM's products and services.

Your Role And Responsibilities

The IBM event team plans and executes best-in-class virtual, in-person and hybrid events that deliver new pipeline, build brand awareness, and offer outstanding attendee experiences. Delivering great client events involves many stakeholders and the event strategist role provides critical services and consulting, playing a key role by partnering across functions to ensure event compliance and audit readiness.

As part of this broader events mission, the IBM Global Conference team scope is end-to-end execution of Think and TechXchange global conferences, the two annual IBM flagship conferences for clients and partners. The ideal candidate for this role is passionate about B2B events, has a good understanding of event workstream alignment and can lead multiple projects at the same time, has strong project management and leadership skills, is detail and goal orientated, self-driven, and is a motivated thought-leader eager to learn and grow in the company.

Key Responsibilities

• Operates at strategic level focusing on strategic event planning of the two annual Global Conferences – with the goal to achieve business outcomes and brand building; sets strategic event vision aligning business goals, focus on ROI, and long-term audience engagement
• Leads pre-event, during-event and post-event activities for these events including selecting locations, managing agencies and venues, budget management, onsite logistics management and post-event follow-up
• Drives innovation in event execution with and through technology. Provides streamlining and efficiency recommendations and drives a culture of optimization
• Provides financial strategy for event planning: helps define event budget strategy and uses financial data to make decisions. Master of optimizing budgets and resources - can prioritize work efforts and resources.
• Leads overall event workstream management- fosters an environment of collaboration to drive all business processes, while holding individuals and teams accountable for their outcomes and contributions to the overall event planning and execution.
• Manages post event outcomes and performance with relevant stakeholders (i.e. field marketing)
• Remains current with B2B event industry trends, best practices and new thinking in areas such as environmental sustainability, inclusivity, and the role of AI in events
• Acts as an event advocate, promote events internally and externally to drive interest and engagement
• Ensures all legal, compliance, procurement, finance, and other required processes are efficiently completed
  
  

Preferred Education

Master's Degree

Required Technical And Professional Expertise

• Bachelor’s degree in marketing, Communication, Business Administration or equivalent experience.
• Ten (10) years or more experience in marketing or related role; Five (5) years or more experience in planning and executing a wide range of B2B events
• Responsible team player with a demonstrated ability to work independently under pressure, managing resources and several projects simultaneously
• Strong project management and organizational skills, including attention to detail and adherence to deadlines
• Avid learner who consistently expands knowledge to gain new skills and expertise
• Experience with event technology systems such as registration sites, event management platforms and mobile apps
• Outcomes focused: strategic thinker that drives ROI and audience first mentality across the team; Ability to manage resources (time and budget) to achieve objectives, predict needs and prevent issues
• Communication / Negotiation: partners well across functions, effectively utilizing group dynamics and negotiating to define approaches and goals; has strong written and verbal communication skills
• Problem Solving: recognizes complex problems related to functional objectives. Applies creativity and judgement to manage work on different projects within the business environment.
• Analytics/ Data driven: employing a data driven approach to decision making and recommendations, based on event performance analysis; partners across functions and utilizes marketing analytics and reporting tools & systems, including Excel, to analyze event-related data, identifying patterns or areas of focus.
• Impact on Business: Accountable for results and for activities and/or projects involving multi-functional teams. Regularly participates in overall functional program planning. Demonstrates discretion and independent judgment in matters of significance to IBM.
• Contribution / Leadership: Understands functional mission and team vision. Utilizes expertise to directly influence people outside function. Contributes to defining objectives within specified projects.
  
  

We offer a dynamic blend of personal flexibility and a thriving in-office environment. This role requires three days of in-office presence per week, with two days for remote work

Preferred Technical And Professional Experience

• Master’s degree (or equivalent) in marketing/ event management or related discipline
• Experience using RainFocus
• Flexibility to travel

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  IT Services and IT Consulting

Referrals increase your chances of interviewing at IBM by 2x

Get notified about new Global Strategist jobs in New York, United States.

Partnerships Manager, Lifestyle and News

New York, United States $95,000.00-$135,000.00 2 weeks ago

Part Time Brand Partnerships Creative Strategist

Product Partnerships - Strategic Partner Manager

New York, United States $130,000.00-$170,000.00 2 weeks ago

Asset & Wealth Management, Market Insights Strategist, Analyst - New York

New York, United States $60,000.00-$70,000.00 2 weeks ago

Vertical Strategist (Content & Services), NA SMB Marketing

New York, United States $150,000.00-$190,000.00 5 days ago

Partnerships Manager (Based in New York)

New York, United States $75,000.00-$100,000.00 2 weeks ago

Live Sports, Business Analyst , Live Sports

New York, NY $66,900.00-$143,100.00 2 days ago

New York, NY $174,200.00-$260,000.00 2 weeks ago

Account Strategist, Mid-Market Sales, Google Customer Solutions

New York, NY $176,000.00-$260,000.00 1 week ago

New York, NY $140,000.00-$200,000.00 5 months ago

Brand Partnerships Manager (NYC or LA Based)

New York, United States $95,000.00-$135,000.00 3 days ago

Marketing Manager, Industry Events, NA SMB Marketing

New York, United States $96,000.00-$211,111.00 6 days ago

Partnerships & Communications Manager/Officer (Global/Remote)

New York, NY $110,000.00-$120,000.00 1 week ago

Vice President, Global Public Relations & Brand Communications

New York, NY $220,000.00-$250,000.00 1 month ago

New York, NY $110,000.00-$130,000.00 6 days ago

Brooklyn, NY $90,000.00-$130,000.00 1 week ago

New York, NY $77,160.00-$128,640.00 4 days ago

New York, NY $110,000.00-$120,000.00 1 week ago

New York, United States $120,000.00-$170,000.00 1 week ago

State Partnerships Manager (New York, NY)

Senior Content Strategist - Scaled Creator Success

Atlanta, NY $110,000.00-$150,000.00 5 days ago

Quant Desk Strat - Prime Services - Global Banking & Markets - NYC - Analyst/ Assoc / or VP

New York, United States $142,500.00-$197,500.00 4 days ago

New York, United States $120,000.00-$130,000.00 6 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.