Hybrid Sponsorship Architect - Live Experiences

Hearst Magazines; New York (NY); Hybrid; USD 116,000 - 140,000; Full time

Benefits offered by this job

Hybrid work

Training programs

ERGs

Medical insurance

401(k) match

Job summary

Hearst Magazines is seeking an Events Sponsorship Packaging Director to develop strategic, scalable sponsorship solutions across premium consumer and B2B events, driving revenue growth while elevating attendee experiences.

You will lead cross-functional collaboration with Sales, Marketing, Editorial, Creative Strategy, and Event Production to price, package, and launch integrated sponsorships. This hybrid role is based in New York with in-office attendance four days per week.

Qualifications

• 8+ years of experience in sponsorship strategy, experiential marketing, media sales strategy, or integrated marketing.
• Proven track record packaging large-scale consumer events or integrated campaigns.
• Strong understanding of cross-platform sponsorship solutions and storytelling.

Responsibilities

• Develop scalable sponsorship architecture across Hearst's portfolio of marquee events.
• Create integrated sponsorship packages combining live experiences, digital media, social, branded content, commerce, and activations.
• Partner with Sales, Marketing, Editorial, Creative Strategy, and Event Production teams to build market-leading opportunities.
• Establish sponsorship pricing strategies, inventory management, and tiered offerings across the portfolio.
• Produce compelling sales materials, one-sheets, decks, and rate structures to drive revenue growth.
• Identify new sponsorship products and revenue opportunities by monitoring industry trends and client needs.
• Collaborate with Revenue Operations to ensure inventory is tracked and managed.
• Analyze sponsorship performance and develop case studies to inform future offerings.

Skills

Sponsorship strategy

Experiential marketing

Media sales strategy

Integrated marketing

Job description

Hearst Magazines is seeking an Events Sponsorship Packaging Director to develop strategic, scalable sponsorship solutions across premium consumer and B2B events, driving revenue growth while elevating attendee experiences.

You will lead cross-functional collaboration with Sales, Marketing, Editorial, Creative Strategy, and Event Production to price, package, and launch integrated sponsorships. This hybrid role is based in New York with in-office attendance four days per week.