Events Sponsorship Packaging Director

Hearst; New York (NY); Hybrid; USD 116,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Hybrid work arrangement

Employee Resource Groups

Job summary

Hearst Magazines is seeking an Events Sponsorship Packaging Director to shape sponsorship architecture across a premier portfolio of events. This hybrid role in New York requires in-office attendance four days a week and offers opportunities to drive revenue through innovative, integrated sponsorship solutions.

You will collaborate with Sales, Marketing, Editorial, and Creative Strategy to create scalable packages, price strategies, and compelling sales materials that elevate attendee

Qualifications

• 8+ years of sponsorship, experiential marketing, or related experience.
• Proven track record packaging large-scale consumer events or integrated programs.
• Strong understanding of experiential marketing and cross-platform advertising.
• Excellent presentation, storytelling, and relationship-building skills.
• Ability to influence across a matrixed organization.
• Analytical mindset with experience using performance insights.
• Hybrid role based in New York, NY; in-office four days per week.

Responsibilities

• Develop scalable sponsorship architecture across Hearst's portfolio of marquee consumer, VIP, and industry events.
• Create integrated sponsorship packages that combine live experiences, digital media, social, branded content, commerce, and custom activations.
• Partner closely with Sales, Marketing, Editorial, Creative Strategy, and Event Production teams to build market-leading sponsorship opportunities.
• Establish sponsorship pricing strategies, inventory management processes, packaging standards, and tiered offerings across the event portfolio.
• Produce compelling sales materials, sponsorship one-sheets, presentation decks, and rate structures that support revenue growth.
• Identify new sponsorship products and revenue opportunities by monitoring industry trends, client needs, and emerging experiential marketing innovations.
• Collaborate with Revenue Operations to ensure sponsorship inventory is accurately tracked and effectively managed.
• Analyze sponsorship performance and develop case studies and insights that strengthen future offerings and support new business development.

Skills

Sponsorship strategy

Experiential marketing

Media sales strategy

Integrated marketing

Cross-functional collaboration

Storytelling

Job description

Be Part of What's Next

Help shape the future of live experiences at Hearst Magazines by creating innovative sponsorship opportunities that connect world-class brands with highly engaged audiences. As our Events Sponsorship Packaging Director, you'll develop strategic, scalable solutions that fuel revenue growth while enhancing the attendee experience across an exciting portfolio of premium consumer and B2B events.

About Hearst Magazines (Why Us?)

Hearst Magazines is home to 30 iconic brands that reach millions of consumers across print, digital, social, video, experiential, and emerging platforms. From fashion and luxury to health, food, entertainment, and technology, we create trusted content and unforgettable experiences that inspire audiences and deliver meaningful results for our partners.

Key Responsibilities (What You're Doing)

• Develop scalable sponsorship architecture across Hearst's portfolio of marquee consumer, VIP, and industry events.
• Create integrated sponsorship packages that combine live experiences, digital media, social, branded content, commerce, and custom activations.
• Partner closely with Sales, Marketing, Editorial, Creative Strategy, and Event Production teams to build market-leading sponsorship opportunities.
• Establish sponsorship pricing strategies, inventory management processes, packaging standards, and tiered offerings across the event portfolio.
• Produce compelling sales materials, sponsorship one-sheets, presentation decks, and rate structures that support revenue growth.
• Identify new sponsorship products and revenue opportunities by monitoring industry trends, client needs, and emerging experiential marketing innovations.
• Collaborate with Revenue Operations to ensure sponsorship inventory is accurately tracked and effectively managed.
• Analyze sponsorship performance and develop case studies and insights that strengthen future offerings and support new business development.

Qualifications (What We're Looking For)

• 8+ years of experience in sponsorship strategy, experiential marketing, media sales strategy, integrated marketing, or equivalent experience.
• Demonstrated success packaging large-scale consumer events, media sponsorships, or integrated marketing programs.
• Strong understanding of experiential marketing, branded content, cross-platform advertising, and integrated sponsorship solutions.
• Exceptional presentation, storytelling, communication, and relationship-building skills.
• Ability to influence and collaborate across a highly matrixed organization with multiple stakeholders.
• Strong analytical mindset with experience using performance insights to optimize sponsorship offerings.
• Proven ability to manage multiple priorities while delivering high-quality work in a fast-paced environment.
• This is a hybrid position based in New York, NY, requiring in-office attendance four days per week.

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The base salary range for this role is $116,000-$140,000 . This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.