Hybrid Social Strategy & Insights Analyst

Danone North America, LLC; Louisville (CO); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision

401k plan

Wellness program

Life Insurance

Tuition Reimbursement

Flexible Time Off

Paid Parental Bonding Leave

Job summary

Danone North America, LLC is seeking a Social Analyst to support strategic storytelling for brands on social and in culture. You will handle content strategy, planning, trend-hunting, and performance reporting while collaborating with internal creative teams.

You will plan influencer and social content, monitor culture trends, manage content calendars, and work hands-on with post creation and paid support with a media agency. This hybrid role reports to the Marketing team.

Qualifications

• Bachelor's Degree in Communications, Marketing, or equivalent with strong Social Media knowledge and experience.
• 1-4 years of relevant experience in social media marketing.
• Strong knowledge of social media platforms, publishing tools, and analytics solutions.

Responsibilities

• Plan and execute influencer and social content including briefing, concepting, partnering with external agencies, reviewing and scheduling.
• Be a student of culture. Responsible for social listening, trend reporting and deciding what conversations our brands should join.
• Responsible for organic and paid content calendars, ensuring content aligns with brand voice and objectives.
• Be hands-on with creative tasks: pitching ideas, writing post copy, proactively comment from brand handles, leveraging existing content to make assets, creating memes, etc.
• Deploy paid social campaigns collaboratively with media agency to traffic creative and brief ad-oc social boosts.
• Analyze performance of social strategies against objectives and KPIs, including content, influencer, paid media and optimize efforts to improve results.

Skills

Social media marketing

Content planning

Analytics

Education

Bachelor's Degree in Communications, Marketing, or equivalent

Job description

Danone North America, LLC is seeking a Social Analyst to support strategic storytelling for brands on social and in culture. You will handle content strategy, planning, trend-hunting, and performance reporting while collaborating with internal creative teams.

You will plan influencer and social content, monitor culture trends, manage content calendars, and work hands-on with post creation and paid support with a media agency. This hybrid role reports to the Marketing team.