Hybrid SEO Manager — Hands-On, Local & Technical Expert

Addison Group; Chicago (IL); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical benefits

Paid time off

401K

Job summary

Addison Group is seeking an experienced SEO Manager in Chicago, IL to develop and execute organic search strategies across a diverse portfolio of clients. This is a hands-on role, not just strategy or vendor management, requiring you to personally execute campaigns from planning through implementation.

You will work across on-page, local, technical SEO, content strategy, keyword research, GA4, Search Console, and platforms like SEMrush and Ahrefs to improve rankings, traffic and leads.

Qualifications

• 3+ years of hands-on SEO experience; 4+ years preferred
• Demonstrated experience personally executing SEO campaigns, not solely managing strategy
• Strong knowledge of on-page SEO and technical SEO
• Strong understanding of local SEO ranking factors and optimization strategies
• Hands-on experience with Google Analytics / GA4
• Hands-on experience with Google Search Console
• Experience with SEMrush, Ahrefs, SE Ranking, or comparable SEO platforms
• Strong keyword research and content optimization experience
• Ability to analyze SEO performance and turn data into actionable recommendations
• Strong understanding of search intent and SERP analysis
• Excellent communication, organization, and time-management skills
• Ability to manage multiple client campaigns and priorities simultaneously
• Comfortable working directly with clients and cross-functional teams

Responsibilities

• Develop and personally execute SEO strategies across multiple client accounts
• Perform keyword research and identify opportunities to improve rankings, traffic, and conversions
• Build SEO-focused content strategies and content calendars
• Map keywords and search topics to existing and future website pages
• Perform hands-on on-page optimization, including: Title tags and meta descriptions; Headers and page structure; Internal linking; Keyword targeting; Search intent optimization; Schema and structured data
• Conduct technical SEO audits and identify issues related to crawling/indexing, site speed and performance, structured data, website architecture
• Partner with developers to implement and resolve technical SEO recommendations
• Manage and optimize local SEO initiatives, including Google Business Profiles, local listings, citations, and NAP consistency
• Analyze performance using Google Analytics and Google Search Console
• Use platforms such as SEMrush, Ahrefs, SE Ranking, or similar SEO tools
• Analyze competitors, SERPs, keyword gaps, and industry trends
• Identify opportunities to improve existing content and expand topical authority
• Track rankings, organic traffic, visibility, leads, and other SEO KPIs
• Develop actionable recommendations based on campaign performance
• Design and evaluate SEO experiments and A/B tests
• Collaborate with content writers, developers, designers, account managers, and other digital marketing professionals
• Stay current with changes in traditional search, local SEO, and AI-powered search experiences

Skills

Hands-on SEO

On-page SEO

Technical SEO

Local SEO

Keyword research

Content strategy

Data analysis

Communication

Time management

Cross-functional collaboration

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

SE Ranking

Job description

Addison Group is seeking an experienced SEO Manager in Chicago, IL to develop and execute organic search strategies across a diverse portfolio of clients. This is a hands-on role, not just strategy or vendor management, requiring you to personally execute campaigns from planning through implementation.

You will work across on-page, local, technical SEO, content strategy, keyword research, GA4, Search Console, and platforms like SEMrush and Ahrefs to improve rankings, traffic and leads.