Senior Campaign & Content Marketing Lead, Life Sciences

BioSpace; United States; On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) plan with company match

Paid parental leave

Generous PTO and holidays

Flexible spending and health savings

Job summary

GenScript USA Inc./ProBio Inc. seeks a Senior Campaign and Content Marketing Manager to lead integrated marketing programs across the lifecycle in the life sciences space.

Translate business priorities into strategic campaigns, content plans, and value propositions, collaborating with Product Management, Commercial, and Scientific SMEs to drive awareness and growth. In this senior role, influence senior stakeholders, manage cross-functional teams, and optimize campaigns for ROI in a fast-paced

Qualifications

• 7+ years' experience in B2B marketing, campaign, product marketing, or content marketing in life sciences or related industries.
• Proven success leading complex, multi-channel campaigns with measurable commercial results.
• Strong strategic planning and project leadership skills with the ability to work independently.
• Demonstrated experience building customer journeys, value propositions, and messaging for technical products.

Responsibilities

• Own the development and execution of annual and quarterly marketing plans aligned to business priorities and goals.
• Lead complex, integrated, multi-channel campaigns from strategy through execution, measurement, and optimization.
• Translate corporate and product strategies into marketing programs that deliver measurable outcomes.
• Independently manage campaign plans, budgets, timelines, and stakeholder alignment.

Skills

Strategic planning

Campaign leadership

Content marketing

Stakeholder management

Data-driven decision making

Cross-functional collaboration

Education

Bachelor's degree; MBA a plus

Tools

CRM software

CMS / content platforms

Analytics tools

Job description

GenScript USA Inc./ProBio Inc. seeks a Senior Campaign and Content Marketing Manager to lead integrated marketing programs across the lifecycle in the life sciences space.

Translate business priorities into strategic campaigns, content plans, and value propositions, collaborating with Product Management, Commercial, and Scientific SMEs to drive awareness and growth. In this senior role, influence senior stakeholders, manage cross-functional teams, and optimize campaigns for ROI in a fast-paced