Hybrid Research Strategist — Event Growth & Strategy

The Freeman Company (TFC) Brands; Anaheim (CA); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Tuition Reimbursement

Paid Parental Leave

Retirement with Company Match

Paid Time Off

Annual bonus opportunity

Job summary

The Freeman Company is hiring a Research Strategist to join a fast-growing Strategy & Insights team, partnering with executive-level event organizers to drive growth through data-driven decisions. This hybrid role requires in-office/show site 2-3 days per week and offers broad exposure across live and online events.

You will design research, lead qualitative and quantitative studies, and deliver actionable client recommendations that influence strategic growth and profitability in the events

Qualifications

• Bachelor’s Degree in business, management, economics, statistics or related field preferred.
• 2+ years of management consulting experience, applied market research, or an insights consultancy.
• 3-5 years of professional experience in research, insights or strategy consulting.
• Strong observation, analytical, and business acumen skills and demonstrated ability for abstract thought.
• Experience with research design and methodology, including survey instrument design, sampling approaches, qualitative interviewing, and statistical or segmentation analysis (Qualtrics, SPSS, R, or similar a plus).
• Strong sense of personal organization and ability to juggle multiple projects in a fast-moving environment.

Responsibilities

• Work across multiple project types and industry research to identify opportunities, use structured problem solving and hypothesis-driven analysis to help clients create new value in the event industry.
• Design and field research that produces insights and decision support data, including primary research (surveys, interviews, focus groups) as well as organize and analyze qualitative and quantitative data (financial and operational) and partner with others to create compelling executive client presentations with clear steps for action.
• Conduct qualitative research including field observation and stakeholder interviews at industry events to identify improvement opportunities that drive new revenue growth for clients.
• Design research methodologies and instruments (survey design, sampling approach, interview guides) suited to each client's strategic question or challenge.
• Support development of strategic growth frameworks leveraging data-driven tools, quantitative analysis and critical thinking.
• Collaborate with others across Strategy & Insights and Freeman to develop new approaches and frameworks to advance the events industry.
• Build and maintain client communication and foster client relationships.
• Demonstrate a client-centric approach on all strategy and research engagements.
• Work across the Strategy and Insights team to lead the industry in thought leadership, growth and profitability strategies, and identify opportunities to foster engagement, commerce, learning and professional growth at in-person and online events.

Skills

Observation & analysis

Client deliverables

Research design & methodology

Independent working & teamwork

Problem solving & innovation

Education

Bachelor's degree in business/management/economics/statistics or related field

Tools

Qualtrics

SPSS

R

Job description

The Freeman Company is hiring a Research Strategist to join a fast-growing Strategy & Insights team, partnering with executive-level event organizers to drive growth through data-driven decisions. This hybrid role requires in-office/show site 2-3 days per week and offers broad exposure across live and online events.

You will design research, lead qualitative and quantitative studies, and deliver actionable client recommendations that influence strategic growth and profitability in the events