Hybrid Remote Digital Marketing Specialist

Boyd Company; Louisville (KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Full-time W2 employment

Excellent benefits package

Paid time off and 401(k) with company匹

Job summary

Boyd Company is seeking a Digital Marketing and Automation Specialist to lead the technical execution of our digital marketing efforts. You will build automated customer journeys, manage WordPress sites and eCommerce properties, and optimize paid media across Google Ads, Meta, LinkedIn, and Microsoft Advertising.

You will work closely with the Advertising & Marketing Manager, CRM team, Inside Sales, and partners to turn customer data into targeted programs that generate leads and support sales

Qualifications

• Bachelor’s Degree required in marketing, business, communications, or related field
• 3-5 years’ hands-on experience building automated customer journeys and segmentation in a marketing automation platform
• Working knowledge of CRM data structures such as contacts, leads and opportunities; Microsoft Dynamics 365 preferred
• Experience managing WordPress websites, content updates, landing pages, forms and plugins; HTML/CSS knowledge a plus
• Hands-on experience managing paid media campaigns within Google Ads and Meta; MS Advertising and LinkedIn Ads preferred
• Experience managing agency and vendor relationships, including project coordination and budgets
• Proficiency with Google Analytics and Google Search Console; SEO knowledge and social analytics

Responsibilities

• Lead execution of the company’s digital lead generation strategy and data integrity
• Build, test and launch automated customer journeys in Microsoft Dynamics 365 Customer Insights – Journeys
• Manage recurring email deployment calendar from campaign creation to deployment
• Develop personalized content and dynamic emails using customer data
• Build segments, list imports and lead routing integrations with CRM
• Oversee paid media campaigns across Google Ads, Meta, LinkedIn, and Microsoft Advertising
• Coordinate with digital agency partners for hosting, SEO, paid media, and marketing automation support
• Monitor campaign performance and optimize budgets and channel mix

Skills

Marketing automation

Dynamics 365

HubSpot

WordPress

Google Ads

LinkedIn Ads

HTML/CSS basics

CRM data structures

Education

Bachelor’s degree in marketing/related field

Tools

Microsoft Dynamics 365

HubSpot

WordPress

Google Ads

Job description

Boyd Company is seeking a Digital Marketing and Automation Specialist to lead the technical execution of our digital marketing efforts. You will build automated customer journeys, manage WordPress sites and eCommerce properties, and optimize paid media across Google Ads, Meta, LinkedIn, and Microsoft Advertising.

You will work closely with the Advertising & Marketing Manager, CRM team, Inside Sales, and partners to turn customer data into targeted programs that generate leads and support sales