Hybrid Regional Marketing Leader: Growth & ROI

Allstate; United States; Hybrid; USD 71,000 - 97,000; Full time

Job summary

National General, part of The Allstate Corporation, seeks a Direct Sales Regional Marketing Manager Associate Manager to lead Marketing Development Managers and drive regional growth. Hybrid role in Texas combines home-office work with travel to meetings and leadership conferences.

The role oversees regional marketing plans, budgets, and ROI tracking across multiple regions, guiding vendors and internal teams to achieve sales objectives with data-driven strategies.

Qualifications

• 4 year Bachelors Degree (Preferred).
• 5 or more years of experience (Preferred).

Responsibilities

• Building and leading geographically diverse teams, with travel expectations to these areas.
• Proven experience managing geographically dispersed teams across multiple regions.
• Oversees production of monthly marketing communications, shares best practices across regions.
• Makes strategic recommendations to Regional leadership for marketing spend based on ROI data.
• Tracks and reports on event results and continuously builds a list of events with the best ROI.
• Manages key vendor relationships including but not limited to print and promo, gift cards, and business partners.
• Manages the advertising/marketing spend to budget and provides oversight and reporting on funds allocation.
• Completes routine sales and marketing reports, progress calls, and meetings with Regional leaders in support of marketing objectives and initiatives.
• Performs daily administration and supervision of MDM's, including but not limited to helping drive results, executing regional marketing plans, and identifying growth opportunities.
• Maintains accountability for MDM's performance, results, and ROI on marketing spend.
• Works with MDM's to develop local marketing strategies and marketing tactics to support sales objectives throughout the year across the entire Retail Sales footprint.
• Leads, motivates, and drives success through MDM's across Retail Sales

Skills

Employee Supervision

Leadership

Managing Sales Teams

Marketing

Sales

Education

Bachelors Degree (Preferred)

Job description

National General, part of The Allstate Corporation, seeks a Direct Sales Regional Marketing Manager Associate Manager to lead Marketing Development Managers and drive regional growth. Hybrid role in Texas combines home-office work with travel to meetings and leadership conferences.

The role oversees regional marketing plans, budgets, and ROI tracking across multiple regions, guiding vendors and internal teams to achieve sales objectives with data-driven strategies.