Hybrid Media Manager, Programmatic Growth

Wpp Group; Cleveland (OH); Ibrido; USD 45.000 - 100.000; Tempo pieno

Vantaggi offerti da questo lavoro

Hybrid work model

Competitive benefits package

Descrizione del lavoro

VML is a part of WPP and seeks a Media Manager, Programmatic to support a large automotive client. You will build, activate, and optimize programmatic campaigns tied to client KPIs, while maintaining and analyzing campaign performance data.

The role requires handling multiple campaigns with large budgets and delivering detailed reports. A hybrid work model is in place with four office days weekly, and a strong emphasis on data-driven decision making.

Competenze

• 1-3 years in digital with a focus in Programmatic Media; agency experience preferred.
• Experience in DSPs such as DV360 or TheTradeDesk is required.
• Understanding of traditional banners, mobile, video, social and cross-device media tactics.
• Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers.
• Strong software use skills including Microsoft Office applications and ability to learn new tools.

Mansioni

• Work in multiple DSPs such as DV360 and TheTradeDesk.
• Manage client campaigns: strategy, issuing RFPs, optimization, trafficking, and reporting.
• Create and refine internal and client-facing performance reports; analyze marketing campaigns.
• Provide progress reports on online marketing efforts and performance metrics to clients.
• Present recommendations to managers, clients, and prospects.
• Assist in tagging and tracking URLs; execute media plans across DSPs, publishers, networks, and partners.

Conoscenze

Programmatic Media

DV360

TheTradeDesk

Strumenti

DCM Trafficking

3rd party ad servers

Microsoft Office

Descrizione del lavoro

VML is a part of WPP and seeks a Media Manager, Programmatic to support a large automotive client. You will build, activate, and optimize programmatic campaigns tied to client KPIs, while maintaining and analyzing campaign performance data.

The role requires handling multiple campaigns with large budgets and delivering detailed reports. A hybrid work model is in place with four office days weekly, and a strong emphasis on data-driven decision making.