Hybrid Product Experience Specialist

Nintendo of America Inc; Redmond (WA); Hybrid; USD 54,000 - 87,000; Full time

Benefits offered by this job

Comprehensive benefits

Job summary

Nintendo of America is seeking a bilingual product marketing specialist to support launch activities, community engagement and campaigns. You will write and edit marketing materials, scripts for videos, and coordinate with teams in Japan and partners to align on content and promotions.

This role requires strong organizational skills, knowledge of Nintendo IP, and experience with data-driven campaign planning.

Qualifications

• Two plus years of related experience.
• Strong knowledge of Nintendo and Pokémon IP, franchises, and games.
• Fluent in English and Japanese; JLPT N1.
• Undergraduate degree in Writing, Communications, Business, or related field.
• Willingness to travel; passport may be required.
• Good game play skills and marketing sense.
• Strong PC skills (Excel, PowerPoint, Word, MS Teams).

Responsibilities

• Supports product launch activities, community outreach, consumer messaging, and branding initiatives.
• Supports planning and execution of ongoing services for pre/post-launch, digital content, online account promotions, in-game events, online and physical competition events, and ongoing marketing campaigns.
• Writes, proofs and edits print and online marketing materials, and internal product summaries.
• Supports writing and editing scripts for videos and presentations; may include Nintendo Direct, trailers and other media.
• Assists other Nintendo of America departments with writing scripts and copy, and demonstrating games.
• Prepares comprehensive product content outlines; uses data-driven insights to influence campaigns.
• Educates and demonstrates products to internal and external teams on features.
• Monitors consumer reaction and PR effectiveness, and provides analytic reports.
• Collaborates cross-functionally with stakeholders including NCL, TPCi, partners, and media.
• Reviews marketing materials for consistency; routes materials for approval.
• Evaluates products for quality and marketability and writes evaluation reports.
• Hosts or stars in videos as needed; supports complex launches with leadership.

Skills

Experience

Game knowledge

Communication

Organization

PC skills

Bilingual EN/Japanese

Education

Undergraduate degree in Writing/Communications/Business

Job description

Nintendo of America is seeking a bilingual product marketing specialist to support launch activities, community engagement and campaigns. You will write and edit marketing materials, scripts for videos, and coordinate with teams in Japan and partners to align on content and promotions.

This role requires strong organizational skills, knowledge of Nintendo IP, and experience with data-driven campaign planning.