Product Experience Specialist (Bilingual Japanese)

Nintendo of America Inc.; Redmond (WA); Hybrid; USD 54,000 - 87,000; Full time

Benefits offered by this job

Comprehensive benefits

Job summary

Nintendo of America is seeking a bilingual product marketing specialist to support launch activities, community engagement and campaigns. You will write and edit marketing materials, scripts for videos, and coordinate with teams in Japan and partners to align on content and promotions.

This role requires strong organizational skills, knowledge of Nintendo IP, and experience with data-driven campaign planning.

Qualifications

• Two plus years of related experience.
• Strong knowledge of Nintendo and Pokémon IP, franchises, and games.
• Fluent in English and Japanese; JLPT N1.
• Undergraduate degree in Writing, Communications, Business, or related field.
• Willingness to travel; passport may be required.
• Good game play skills and marketing sense.
• Strong PC skills (Excel, PowerPoint, Word, MS Teams).

Responsibilities

• Supports product launch activities, community outreach, consumer messaging, and branding initiatives.
• Supports planning and execution of ongoing services for pre/post-launch, digital content, online account promotions, in-game events, online and physical competition events, and ongoing marketing campaigns.
• Writes, proofs and edits print and online marketing materials, and internal product summaries.
• Supports writing and editing scripts for videos and presentations; may include Nintendo Direct, trailers and other media.
• Assists other Nintendo of America departments with writing scripts and copy, and demonstrating games.
• Prepares comprehensive product content outlines; uses data-driven insights to influence campaigns.
• Educates and demonstrates products to internal and external teams on features.
• Monitors consumer reaction and PR effectiveness, and provides analytic reports.
• Collaborates cross-functionally with stakeholders including NCL, TPCi, partners, and media.
• Reviews marketing materials for consistency; routes materials for approval.
• Evaluates products for quality and marketability and writes evaluation reports.
• Hosts or stars in videos as needed; supports complex launches with leadership.

Skills

Experience

Game knowledge

Communication

Organization

PC skills

Bilingual EN/Japanese

Education

Undergraduate degree in Writing/Communications/Business

Job description

Nintendo of America

About Nintendo of America

From the launch of the Nintendo Entertainment Systemmore than 30 years ago, Nintendo's mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo's iconic and cherished franchises including Mario, Donkey Kong, The Legend of Zelda, Metroid, Animal Crossing, Pikmin and Splatoon across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.

We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company's website athttps://www.nintendo.com/.

SUMMARY:

Supports product marketing campaign launch activities for assigned titles, projects, campaigns, and game servicesand accounts initiatives. Trained product spokesperson responsible for interacting with and presenting products tointernal teams, agencies, media and consumers.

DESCRIPTION OF DUTIES

• Supports product launch activities, community outreach, consumer messaging, and branding initiatives.
• Supports planning and execution of ongoing services for pre/post-launch, digital content, online accountpromotions, in-game events, online and physical competition events, and ongoing marketing campaigns.
• Writes, proofs and edits print and online marketing materials, and internal product summaries.
• Supports writing and editing of scripts for videos and presentations; may include Nintendo Direct, trailersand other consumer-facing media and marketing activities.
• Assists other Nintendo of America (NOA) departments with writing scripts and copy, and demonstratinggames.
• Prepares comprehensive product content outlines. Leverages product knowledge and data driven insightsto influence campaign strategy and tactics.
• Educates and demonstrates products to internal and external on product features.
• Monitors consumer reaction and PR effectiveness, and provides analytical reports.
• Works and collaborates cross functionally with various stakeholders including Nintendo Company Ltd.(NCL), Pokemon Company International (TPCi), outside partners, internal teams, and media.
• Reviews marketing materials to ensure consistency with game content and campaign strategy; routesmarketing materials to NCL Global Marketing team and TPCi for approval and feedback.
• Evaluates products and services for quality and marketability and writes product evaluation reports.
• May serve as backup to Product and Player Experience Lead for GaaS products as assigned.
• Supports and reviews the production of advertising including TV, digital, consumer facing trailers, and print.
• May include hosting or starring in videos.
• May support complex, high profile launches as part of a team working with leaders and senior specialists.
• Demonstrates products in videos, livestreams and live demos in trade show settings.
• Contributes to development coordination and communication; performs some administrative duties.
• Bilingual: Communicates directly with Japanese development teams, coordinating asset approvals andcommunicating promotional plans as needed.
• Bilingual: Translates written and verbal communications including emails, product evaluations and otherdocumentation, and conference calls with development and promotions teams in Japan.
• Demonstrated experience with Microsoft Copilot and other productivity technologies to enhance workstream management, improve team efficiency, and support scalable business operations.
• Performs interpretation for developer interviews with media.
• Provides support to the Product Marketing Team, the broader Product Development & PublishingDepartment, and related projects.
• Assist in video and TV commercial work as product expert.

SUMMARY OF REQUIREMENTS

• Two plus years of related experience.
• Good game play skills and the ability to identify key selling points and marketing opportunities.
• Strong knowledge of Nintendo and Pokemon IP, franchises, and games.
• Excellent organization skills with acute attention to detail and accuracy.
• Strong PC skills (Excel, PowerPoint, Microsoft Word, and MS Teams preferred).
• Ability to effectively communicate using multiple methods.
• Ability to work with highly confidential information.
• Ability to work independently with limited supervision.
• Historical and current knowledge of the video game industry for home and mobile markets helpful.
• Familiarity with Japanese business practices.
• Bilingual: Fluent in English and Japanese with strong bilingual spoken and written communication skills.
• Requires working knowledge and experience in own job family and broadens capabilities; has worked withand is proficient with current practices and procedures.
• Requires expanded knowledge in own job family and broadens capabilities.
• Undergraduate degree in Writing, Communications, Business, a related field, or equivalent education andexperience.
• Valid passport may be required for international travel.
• Requires Japanese Language Proficiency Test (JLPT) N1 certification or equivalent abilities.

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role.

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes the base pay range listed below, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off.

Pay Range:$39.42—$63.08 USD