Hybrid Part-Time Marketing Associate (Arts & Culture)

University of Minnesota; Saint Paul (MN); Hybrid; USD 57,000 - 81,000; Part time

Job summary

The University of Minnesota's Northrop is seeking a Temporary Marketing Associate to support marketing, audience development, and fundraising across programming, exhibitions, and events. This part-time, hybrid role collaborates with the Director of Business Development & Customer Support and Communications Manager to implement plans that drive attendance and donations.

Responsibilities span multi-channel campaigns, social media, budgeting, content development, and collaboration with creative

Qualifications

• Bachelor's degree in marketing/related field with 6+ years marketing experience
• Supervisory experience leading teams
• Proven track record of strategic marketing plans achieving revenue/attendance goals
• Brand identity management experience
• Experience building and analyzing paid campaigns across Google, Meta, YouTube, Reddit, OTT
• Strong data literacy with marketing analytics
• Proficiency in Google Analytics, Google Workspace, and Microsoft Office
• Proven ability to lead cross-disciplinary teams
• Strong project management skills
• Commitment to equity, diversity, inclusion, accessibility in marketing
• Strong collaboration and independent work habits

Responsibilities

• Develop multi-channel marketing plans for Northrop's programming and services.
• Negotiate/coordinate marketing buys; oversee production and placement.
• Monitor and report ticket sales; adjust plans as needed.
• Act as project manager for marketing projects.
• Assist with budgeting, pricing, revenue projections for events.
• Participate in demand management for weekly sales pacing.
• Co-lead new to-file campaign implementation.
• Co-lead abandoned cart recovery software implementation.
• Lead contact for artists, agents, partners for content.
• Collaborate with box office on outbound sales and fundraising.
• Manage Northrop's social media channels.
• Coordinate with agency on paid digital campaigns.
• Plan organic and paid content calendar with team.
• Brainstorm messaging; provide copy/guidance.
• Ensure content aligns with brand and accessibility.
• Schedule posts across channels.
• Respond to messages per policy.
• Identify metrics and optimization opportunities.
• Stay updated on platforms and tools.
• Guide design team to ensure brand compliance.
• Evaluate campaigns; track revenue and attendance.
• Analyze data from ticketing, GA, social media.
• Monitor budget vs actuals for events.
• Track projects on Team Gantt/Asana.
• Assist onboarding of Asana.
• Monitor social media during off-hours.
• Provide excellent customer service.
• Collaborate with departments to support initiatives.
• Other duties as assigned.

Skills

Marketing strategy

Team leadership

Paid digital marketing

Brand management

Data analytics

Google Analytics

Google Workspace

Microsoft Office

Budgeting

Communication skills

Education

Bachelor's degree in marketing

Arts administration

Tools

Team Gantt

Asana

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Job description

The University of Minnesota's Northrop is seeking a Temporary Marketing Associate to support marketing, audience development, and fundraising across programming, exhibitions, and events. This part-time, hybrid role collaborates with the Director of Business Development & Customer Support and Communications Manager to implement plans that drive attendance and donations.

Responsibilities span multi-channel campaigns, social media, budgeting, content development, and collaboration with creative