Part-Time Arts Marketing Specialist | Hybrid

University of Minnesota; Minneapolis (MN); Híbrido; USD 57.000 - 81.000; A tiempo parcial

Descripción de la vacante

University of Minnesota Northrop is seeking a part-time Temporary Marketing Associate to support marketing, audience development, social media, and brand oversight for arts programming.

You will collaborate with the Director of Business Development & Customer Support and communications staff to plan multi-channel campaigns, track ticket sales, and optimize pricing and attendance. This role requires 30 hours weekly in a hybrid on-site setting at Northrop.

Formación

• Bachelor's degree in Marketing, Communications, Journalism, Arts Administration (or related field) with 6+ years of professional marketing experience; or any Bachelor's degree with 8+ years of professional marketing experience.
• Supervisory experience leading and managing individuals or teams.
• Proven track record of developing and executing strategic marketing plans that meet revenue and attendance goals, preferably within the performing arts or entertainment industries.
• Experience managing organizational brand identity and guiding creative teams through design and content development.
• Demonstrated advanced platform proficiency and success building and analyzing paid digital marketing campaigns across Google, Meta, YouTube, Reddit, OTT, etc.
• Strong data literacy with experience using data and trend analysis to inform marketing strategy.
• Proficiency with Google Analytics, Google Workspace and Microsoft Office.
• Proven ability to lead cross-disciplinary teams (with or without formal authority) to drive projects from concept to completion.
• Strong project management skills, including the ability to organize and balance multiple projects with competing deadlines.
• Commitment to embedding equity, diversity, inclusion and accessibility into marketing practices and team culture.
• Strong collaborative and independent work habits, backed by excellent written and verbal communication skills.

Responsabilidades

• Develop and implement multi-channel marketing plans and campaigns for Northrop's programming and services.
• Negotiate and coordinate marketing/advertising buys; oversee production and placement of materials.
• Monitor, report on and evaluate ticket sales and expenses, adjusting marketing plans as needed.
• Act as project manager for all marketing projects.
• Assist Director of Business Development & Customer Support with setting and monitoring marketing budgets, event pricing and scaling, dynamic pricing, and revenue/attendance projections for events.
• Actively participate in demand management group for weekly sales pacing, pricing and inventory review.
• Co-lead the implementation of a new to file campaign.
• Potentially co-lead implementation of new abandoned cart recovery software.
• Act as lead contact with artists, agents, partners, and team for content gathering, editing and approval of marketing materials.
• Collaborate with box office team on proactive outbound sales, marketing and fundraising objectives if needed.

Conocimientos

Marketing strategy

Brand management

Digital advertising

Data analytics

Project management

Team leadership

Cross-functional collaboration

Google Analytics

Google Workspace

Microsoft Office

Educación

Bachelor's degree in Marketing, Communications, Journalism, Arts Administration

Herramientas

Google Analytics

Google Workspace

Microsoft Office

Asana

Team Gantt

Descripción del empleo

University of Minnesota Northrop is seeking a part-time Temporary Marketing Associate to support marketing, audience development, social media, and brand oversight for arts programming.

You will collaborate with the Director of Business Development & Customer Support and communications staff to plan multi-channel campaigns, track ticket sales, and optimize pricing and attendance. This role requires 30 hours weekly in a hybrid on-site setting at Northrop.