Hybrid Paid Search Lead - Strategy & Growth

twentysix; Chicago (IL); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Job summary

VML in Chicago is seeking a Paid Search Supervisor to oversee the development and implementation of search strategies for clients, supporting tactical execution and performance reporting. You will collaborate with account teams to document requirements and drive successful campaigns.

You will guide analytics, expand client adoption of search, and lead junior staff while staying current on evolving search tech. This is a hybrid role with competitive salary and benefits.

Qualifications

• 4-6 years experience in paid search activation in an agency setting.
• Proficient with Google Ads and Microsoft Advertising.
• Understanding of the digital advertising industry with cross-channel tactics.
• Strong Excel and PowerPoint skills.

Responsibilities

• Work with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success
• Identify opportunities, set goals, develop strategic plans, and outline tactical approach to executing plans
• Help enterprise clients expand their knowledge and use of search engine marketing and drive internal client adoption
• Work with the analytics team to develop and evolve measurement frameworks for campaigns, measure performance, and make recommendations for optimization
• Develop case studies based on past work for new business initiatives and to validate client relationships
• Coordinate internal team and agency initiatives working cross-channel to achieve team goals
• Train junior staff on tactical execution, processes, working across teams, team policy and job expectations
• Document client history, processes, contact information, major initiatives, past recommendations and projects, and site changes
• Effective and persuasive presentations (verbal and written) for teams and clients
• Oversee strategic execution of paid search campaigns for more junior team members; ensure all paid search plans are in market and deadlines are met
• Oversee trafficking, ensure all required tags are implemented, and structure campaign for desired analytics outcome
• Stay current on the constantly changing search and technology industry

Skills

Paid search activation

Google Ads

Microsoft Advertising

Cross-channel marketing

Excel

PowerPoint

Tools

Google Ads

Microsoft Advertising

Excel

PowerPoint

Job description

VML in Chicago is seeking a Paid Search Supervisor to oversee the development and implementation of search strategies for clients, supporting tactical execution and performance reporting. You will collaborate with account teams to document requirements and drive successful campaigns.

You will guide analytics, expand client adoption of search, and lead junior staff while staying current on evolving search tech. This is a hybrid role with competitive salary and benefits.