Hybrid Paid Media Strategist: Ticket Growth & ROAS

Adler Planetarium; Chicago (IL); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Vacation days

Sick days

Personal holidays

Health coverage

403(b) match

FSA

Parking discount

Free museum access

EAP

Short-term disability

Job summary

The Adler Planetarium in Chicago is seeking a Paid Media Specialist to lead performance marketing and digital acquisition. You will plan, execute, and optimize paid campaigns across Google Ads, Meta, and emerging platforms to drive ticket sales, memberships, events, and revenue, reporting to the Associate Director of Marketing.

Collaborate with creative and science teams, manage budgets and tracking, and implement email marketing, conversion tracking, and landing-page optimization.

Qualifications

• Bachelor’s Degree or 5+ years of professional work experience.
• Minimum of 3 years of digital marketing experience.
• Experience leading SEO/SEM, email, paid social and display campaigns.
• Proven expertise in setting up and optimizing Google Ads campaigns.
• Strong analytical skills and knowledge of digital marketing KPIs.
• Ability to collaborate across departments and with CMS teams.

Responsibilities

• Plan, execute, and optimize paid digital campaigns across Google Ads and Meta Ads Manager.
• Coordinate paid media with external partners and vendors.
• Execute promotional email campaigns via Mailchimp and Salesforce.
• Own attribution, tracking pixels, and GA4 dashboards.
• Support UX improvements and content updates for marketing campaigns.
• Assist with other marketing projects and operations.

Skills

Digital marketing

SEO/SEM

Email marketing

Paid media

Google Ads

Analytics

Campaign management

Cross-department collaboration

Social ads

CMS knowledge

Education

Bachelor’s Degree

Tools

Google Ads

Meta Ads Manager

Salesforce

WordPress

Mailchimp

Job description

The Adler Planetarium in Chicago is seeking a Paid Media Specialist to lead performance marketing and digital acquisition. You will plan, execute, and optimize paid campaigns across Google Ads, Meta, and emerging platforms to drive ticket sales, memberships, events, and revenue, reporting to the Associate Director of Marketing.

Collaborate with creative and science teams, manage budgets and tracking, and implement email marketing, conversion tracking, and landing-page optimization.