Hybrid Paid Media Specialist — Optimize Campaigns & ROAS

Upstream Digital Marketing; Franklin (TN); Hybrid; USD 50,000 - 60,000; Full time

Benefits offered by this job

Hybrid work model

IRA match

QSEHRA health reimbursement

3 weeks paid vacation + 11 holidays

Flexible hours

Job summary

Upstream Digital Marketing in Brentwood, TN is seeking a hands-on Paid Media Specialist to manage campaigns end-to-end across Google Ads, Meta Ads, YouTube, TikTok, and LinkedIn, with conversion tracking and reporting.

You will build, QA, optimize campaigns, maintain UTMs and tracking, and collaborate with a small pod and the design team. The Sr. Paid Media Specialist will provide strategy, while you execute with speed and precision.

Qualifications

• 1–3 years of hands-on paid media experience in Google Ads and/or Meta Ads.
• Ability to build campaigns from a brief without errors.
• Comfortable in Looker Studio and GA4

Responsibilities

• Plan, build, and QA campaigns primarily in Google Ads and Meta Ads; also YouTube, TikTok, and LinkedIn for select clients.
• Handle day-to-day optimization, identify underperforming elements, test fixes, and document outcomes.
• Maintain clean accounts with Upstream naming conventions, UTMs, pixels, and conversion tracking.
• Pull Looker Studio and GA4 reports for clients who can read them and want to read them.
• Collaborate with the creative team on briefs and ideas to ensure end-user-focused ads.
• Join client calls, add context, and close out action items.
• Leverage AI tools for first-pass copy and angles, then verify before shipping.

Skills

Paid media

Google Ads

Meta Ads

Looker Studio

GA4

Tools

Looker Studio

GA4

Job description

Upstream Digital Marketing in Brentwood, TN is seeking a hands-on Paid Media Specialist to manage campaigns end-to-end across Google Ads, Meta Ads, YouTube, TikTok, and LinkedIn, with conversion tracking and reporting.

You will build, QA, optimize campaigns, maintain UTMs and tracking, and collaborate with a small pod and the design team. The Sr. Paid Media Specialist will provide strategy, while you execute with speed and precision.