Omnichannel Marketing Manager

GSK; Durham (NC); On-site; USD 120,000 - 150,000; Full time

Job summary

GSK is seeking an Omnichannel Marketing Manager in the United States to lead multisource digital and omni-channel campaigns for healthcare professionals. The role emphasizes collaboration with brand, medical, legal, regulatory, analytics, and agency partners to deliver compliant promotions.

Ideal candidates bring 4+ years in healthcare/pharma marketing, strong data-driven decision making, and a track record in managing end-to-end digital initiatives across multiple channels.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
• Minimum 4 years of healthcare or pharmaceutical marketing experience.
• Experience managing end-to-end digital campaigns across channels such as website, email, paid social, search engine marketing, or digital display advertising.
• Proven ability to work effectively within cross-functional teams and matrix environments.
• Experience managing agency partners and vendors.
• Strong communication skills with experience in managing promotional review and regulatory compliance processes.

Responsibilities

• Lead the planning and execution of omnichannel marketing campaigns targeting healthcare professionals across digital, email, social media, search, and display channels.
• Collaborate with brand, medical, legal, regulatory, analytics, and agency partners to develop aligned and compliant promotional materials.
• Manage agency and vendor relationships to ensure timely delivery of creative assets and campaigns.
• Use analytics and performance data to measure campaign effectiveness and optimize tactics for better engagement.
• Navigate the promotional review and approval process to ensure compliance with industry regulations.
• Foster inclusive and collaborative working relationships across cross-functional teams and stakeholders.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

Bachelor’s degree in Marketing, Business, Life Sciences, or a related field

MBA or advanced degree

Job description

Position Summary

Join GSK as an Omnichannel Marketing Manager to lead innovative digital and multi-channel marketing efforts in the United States. You will work closely with cross-functional teams to create meaningful engagement with healthcare professionals. We value candidates who bring creativity, data-driven thinking, and a collaborative spirit. This role offers the chance to grow your career while making a positive impact aligned with our mission of uniting science, technology, and talent to get ahead of disease together.

Responsibilities

• Lead the planning and execution of omnichannel marketing campaigns targeting healthcare professionals across digital, email, social media, search, and display channels.
• Collaborate with brand, medical, legal, regulatory, analytics, and agency partners to develop aligned and compliant promotional materials.
• Manage agency and vendor relationships to ensure timely delivery of creative assets and campaigns.
• Use analytics and performance data to measure campaign effectiveness and optimize tactics for better engagement.
• Navigate the promotional review and approval process to ensure compliance with industry regulations.
• Foster inclusive and collaborative working relationships across cross-functional teams and stakeholders.

Why You?

Basic Qualification

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
• Minimum 4 years of experience in healthcare or pharmaceutical marketing, including digital or omnichannel marketing.
• Experience managing end-to-end digital campaigns across channels such as website, email, paid social, search engine marketing, or digital display advertising.
• Proven ability to work effectively within cross-functional teams and matrix environments.
• Experience managing agency partners and vendors.
• Strong communication skills with experience in managing promotional review and regulatory compliance processes.

Preferred Qualification

• Master of Business Administration (MBA) or advanced degree in a related field.
• Experience in pharmaceutical or healthcare industry marketing, particularly in vaccines, specialty medicines, or infectious disease.
• Knowledge of healthcare professional (HCP) audience targeting and digital media planning.
• Hands-on experience with campaign analytics and marketing performance optimization.
• Strong project management skills with the ability to manage multiple priorities and deadlines.
• Experience working in highly regulated industries with formal promotional review processes.

Work Location and Environment

This role is based in the United States and offers a hybrid working model, with an expectation to be on-site approximately two days a week. Flexibility and collaboration are important as you connect with colleagues and partners.

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Benefits Summary

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases – to impact health at scale. People and patients around the world count on the medicines and vaccines we make, so we’re committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

We are a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to impact the health of 2.5 billion people around the world in the next 10 years. Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. Find out more on our career site.

We are a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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Find out more on our career site.