Hybrid Marketing Trainer

All Weather Seal of West Michigan Inc; Traverse City (MI); Hybrid; USD 45,000 - 55,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

401(k) with Company Match

Paid Time Off

Gas Card provided during training

Paid Training

Career Advancement Opportunities

Job summary

All-Weather Seal seeks a Hybrid Marketing Trainer to lead field coaching and classroom training across Michigan. You will generate appointments with retailers, coach new marketers, and drive performance by modeling best practices in live customer interactions.

Expect responsibilities in coaching, script delivery, and presentation skills, plus travel to training locations. This role combines leadership, mentorship, and hands-on sales development for growth within the company.

Qualifications

• Leadership or coaching experience preferred.
• Sales, retail marketing, event marketing, canvassing, or customer service experience preferred.
• Strong communication and presentation skills.
• Comfortable speaking in front of groups.
• Able to coach, motivate, and develop others.
• Positive attitude with strong leadership qualities.
• Valid driver’s license and reliable transportation.
• Willingness to travel throughout West Michigan.

Responsibilities

• Generate qualified appointments through retail partnerships and community events.
• Maintain a minimum of six personal demos per month.
• Coach new marketers during live customer interactions.
• Demonstrate best practices by leading from the front.
• Provide real-time coaching on script delivery, body language, confidence, communication, objection handling, and engagement.
• Help struggling team members improve performance.
• Partner with Regional Marketing Managers to support employee development.
• Lead new hire training classes Monday-Friday; train ~2 classes per month.
• Teach company systems, scripts, and marketing fundamentals; conduct role-playing.
• Coach communication and presentation skills; build confidence through hands-on practice.
• Administer graduation testing and performance evaluations; prepare materials.
• Travel to training locations across Michigan as needed.
• Lead by example in personal production; develop confident marketers.
• Create an engaging, positive, and competitive learning environment.
• Inspire others to achieve high performance.

Skills

Leadership or coaching experience

Sales, retail marketing, event

Strong communication and presentation

Comfortable speaking in groups

Coach, motivate, develop others

Positive attitude with leadership

Valid driver’s license

Travel throughout West Michigan

Job description

Compensation and Benefits

• Yearly - $45,000-$55,000 + (Salary + Bonus Opportunities)
• Health Insurance
• Dental Insurance
• Paid Time Off & Sick Time
• 401(k) with Company Match
• Gas Card provided during training weeks
• Paid Training
• Career Advancement Opportunities

What You'll Do

Field Leadership & Coaching

During field weeks, you will:

• Generate qualified appointments through retail partnerships and community events
• Maintain a minimum of six personal demos per month
• Coach new marketers during live customer interactions
• Demonstrate best practices by leading from the front
• Provide real-time coaching on:
  • Script delivery
  • Body language
  • Confidence
  • Communication
  • Objection handling
  • Customer engagement
• Help struggling team members improve performance
• Partner with Regional Marketing Managers to support employee development

Classroom Training

During training weeks, you will:

• Lead new hire training classes Monday-Friday
• Train approximately two classes each month
• Teach company systems, scripts, and marketing fundamentals
• Conduct role-playing exercises
• Coach communication and presentation skills
• Build confidence through hands‑on practice
• Administer graduation testing and performance evaluations
• Prepare classroom materials and daily lesson plans
• Travel to various training locations throughout Michigan as needed

What Success Looks Like

Our best Hybrid Marketing Trainers:

• Lead by example through personal production
• Develop confident, motivated marketers
• Coach with accountability and consistency
• Create an engaging, positive, and competitive learning environment
• Help improve company training systems
• Inspire others to achieve high performance

Qualifications

• Leadership or coaching experience preferred
• Sales, retail marketing, event marketing, canvassing, or customer service experience preferred
• Strong communication and presentation skills
• Comfortable speaking in front of groups
• Ability to coach, motivate, and develop others
• Positive attitude with strong leadership qualities
• Valid driver's license and reliable transportation
• Willingness to travel throughout West Michigan

Benefits

• W-2 Employee Position
• Health, Dental & Vision Insurance
• 401(k) with Company Match
• Paid Time Off

Why Join All Weather Seal?

At All-Weather Seal, we don't just hire marketers, we build future leaders. As a Hybrid Marketing Trainer, you'll play a direct role in developing the people who represent our company every day. You'll help shape careers, improve performance, and create a winning culture while continuing to grow your own leadership skills. If you're looking for a career where you can make an impact, coach others to succeed, and continue advancing your own professional development, we encourage you to apply today.