Hybrid Marketing Specialist — Data-Driven Growth

Rehmann; Troy (MI); Hybrid; USD 70,000 - 95,000; Full time

Benefits offered by this job

Flexible work arrangements

Professional development programs

Job summary

Rehmann is seeking a Marketing Specialist/Lead to support and shape strategic marketing initiatives, helping drive firmwide growth and brand awareness. The role offers exposure to market segmentation, targeting, and growth strategy within a forward-thinking, people-first culture.

You’ll collaborate with cross-functional teams to develop annual plans, run multi-channel campaigns, and translate frontline feedback into insights for campaigns and content strategy.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 2+ years of marketing experience (agency and/or B2B experience in professional services preferred).
• Proficient in Microsoft Suite and similar tools.
• Familiarity with martech tools, CRM systems, and project management software (experience with Monday.com, Salesforce, Jasper, HubSpot, SharePoint is a plus).
• Industry experience in the public sector, healthcare, or financial services is a plus.

Responsibilities

• Assist with the development and execution of annual marketing plans that align with firmwide goals.
• Contribute to segment- or industry-specific marketing strategies by providing research, insights, and recommendations.
• Execute multi-channel campaigns and manage content development to drive engagement and awareness.
• Partner with demand generation and digital teams to ensure campaigns align to priority audiences and business goals.
• Assist in identifying and refining target audiences, industries, and priority accounts.
• Support development of ICPs through research and data analysis.
• Analyze campaign and CRM data to identify trends across segments and industries.
• Track KPIs, measure campaign success, and provide actionable insights through data analysis.

Skills

Analytical mindset

Organizational skills

Project management

Critical thinking

Communication

Continuous learning mindset

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Monday.com

Salesforce

Jasper

HubSpot

SharePoint

Job description

Rehmann is seeking a Marketing Specialist/Lead to support and shape strategic marketing initiatives, helping drive firmwide growth and brand awareness. The role offers exposure to market segmentation, targeting, and growth strategy within a forward-thinking, people-first culture.

You’ll collaborate with cross-functional teams to develop annual plans, run multi-channel campaigns, and translate frontline feedback into insights for campaigns and content strategy.