Marketing Specialist

Grand Rapids; Grand Rapids (MI); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Rehmann is seeking a Marketing Specialist/Lead to support and shape strategic marketing initiatives that drive firmwide growth and brand awareness. This role offers exposure to market segmentation, targeting, and growth strategy.

You'll collaborate across marketing, sales, and subject matter experts to execute multi-channel campaigns, analyze KPIs, and translate frontline feedback into insights for campaigns and content. Hybrid work options available.

Qualifications

• Foundational understanding of marketing principles and a strong interest in growing strategic marketing capabilities.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Analytical mindset with an interest in using data to inform decisions.

Responsibilities

• Assist with the development and execution of annual marketing plans that align with firmwide goals.
• Contribute to segment- or industry-specific marketing strategies by providing research, insights, and recommendations.
• Execute multi-channel campaigns and manage content development to drive engagement and awareness.
• Partner with demand generation and digital teams to ensure campaigns align to priority audiences and business goals.
• Assist in identifying and refining target audiences, industries, and priority accounts.
• Support development of ideal customer profiles (ICPs) through research and data analysis.
• Analyze campaign and CRM data to identify trends across segments and industries.

Skills

Marketing analytics

Campaign management

Strategic marketing

Communication

Education

Bachelor’s degree in marketing, communications, business, or related field

Tools

Monday.com

Salesforce

Jasper

HubSpot

SharePoint

Job description

If you’re here, you’re looking for something more. More opportunity, more impact, more purpose. At Rehmann, each and every one of our associates plays a pivotal role in the Firm’s success. When you join our team, you can count on exceptional support, encouragement, and guidance from your colleagues and from leadership.

No matter where you want to go in your career, Rehmann can help you get there. Whether you’re in the early stages of your professional journey or you’re further down your path, we’re focused on helping you achieve your goals – whatever they may be. When you join Rehmann, you are part of a culture that Puts People First and aims to help everyone reach their fullest potential. Let us show you all the ways we can Empower Your Purpose.

Job Description:

Join Rehmann and Elevate Your Marketing Career

At Rehmann, we’re a forward-thinking firm dedicated to empowering businesses and individuals to thrive. As a Marketing Specialist/Lead, you’ll play a key role in supporting and shaping strategic marketing initiatives that drive firmwide growth and brand awareness. This role offers a unique opportunity to build both executional excellence and strategic marketing capabilities, with exposure to market segmentation, targeting, and growth strategy.

Why You’ll Love Working Here

Flexibility & Balance:

Enjoy in-office or hybrid work arrangements. We value work-life balance and provide a supportive environment to help you succeed.

Growth & Development:

From hands‑on experience to professional development programs, we invest in your growth and career goals.

Innovation at Your Fingertips:

Work with industry‑leading tools like Salesforce,Jasper, HubSpot, Monday.com, and explore emerging technologies—includingAI—to enhance marketing strategies.

What You’ll Do

Support Strategic Initiatives

• Assist with the development and execution of annual marketing plans that align with firmwide goals
• Contribute to segment- or industry‑specific marketing strategies by providing research, insights, and recommendations

Coordinate Content & Campaigns

• Execute multi‑channel campaigns and manage content development to drive engagement and awareness
• Partner with demand generation and digital teams to ensure campaigns align to priority audiences and business goals
• Assist in identifying and refining target audiences, industries, and priority accounts
• Support development of ideal customer profiles (ICPs) through research and data analysis
• Analyze campaign and CRM data to identify trends across segments and industries

Analyze & Report

• Track KPIs, measure campaign success, and provide actionable insights through data analysis
• Identify performance patterns and highlight opportunities to improve targeting, messaging, or channel mix
• Stay ahead of market trends, hot topics, and competitive landscapes
• Proactively surface opportunities within key industries, service lines, or client segments
• Support exploration of new markets, audiences, or campaign approaches

Collaborate for Success

• Support the sales team with resources, tools, and content aligned to priority audiences
• Partner cross‑functionally with marketing, sales, and subject matter professionals to align efforts
• Help translate frontline feedback into marketing insights and campaign improvements
• Organize conferences, trade shows, and events while ensuring alignment with target audiences and strategic priorities

Drive Special Projects

• Contribute to high‑impact initiatives that support marketing innovation, growth strategy, or process improvement

What You Bring

• A foundational understanding of marketing principles and a strong interest in growing strategic marketing capabilities
• Strong organizational and project management skills with the ability to manage multiple priorities
• Analytical mindset with an interest in using data to inform decisions
• Strong critical thinking skills with the ability to connect dots, apply sound judgment, and proactively identify solutions to move work forward
• Excellent communication and presentation skills
• A continuous learning mindset and enthusiasm for evolving from execution into strategy

Education & Experience

• Bachelor’s degree in marketing, communications, business, or related field.
• 2+ years of marketing experience (agency and/or B2B experience in professional services preferred).
• Proficient in Microsoft Suite and similar tools
• Familiarity with martech tools, CRM systems, and project management software (experience with Monday.com, Salesforce, Jasper, HubSpot, SharePoint is a plus).
• Industry experience in the public sector, healthcare, or financial services is a plus.

We Put People First in all that we do. Our associates are our greatest assets and we provide programs and benefits that encourage growth and development and align with their needs and goals. This includes benefits focused on physical and mental health, paid time off for volunteering and diversity‑related activities, flexible work arrangements, and more.

When you join Rehmann, you become part of a firm dedicated to helping Empower Your Purpose, whatever it may be.

Rehmann is an Equal Opportunity Employer.