Hybrid Marketing Operations & Automation Specialist

lionsclubsinternational; Oak Brook (IL); Hybrid; USD 63,000 - 70,000; Full time

Benefits offered by this job

Three weeks PTO

Medical insurance

Dental insurance

Vision insurance

Life insurance

Flexible spending accounts

401K with employer match

Training reimbursement

Casual dress

Hybrid work schedule

Job summary

Lions International is seeking a Marketing Operations Specialist to join our team and drive digital marketing campaigns across channels. You will administer marketing automation platforms, organize analytics, and serve as the primary contact for internal teams on automation projects.

You'll collaborate with stakeholders to implement web projects using Drupal or WordPress, build dashboards in BI tools, and optimize campaigns through data-driven insights, A/B tests, and lead management programs

Qualifications

• Bachelor's degree from a four-year college or university or equivalent.
• Minimum of 3 years related experience.
• Experience with Marketing Automation tools (Eloqua, HubSpot, Marketo, Pardot).
• Experience with CMS (Drupal) and Google Analytics; HTML proficiency.

Responsibilities

• Manage planning, execution, and optimization of marketing campaigns assets including email templates, forms, landing pages, contact lists, campaign workflows, and automation rules.
• Coordinate with internal teams to ensure timely and accurate delivery of campaign assets and monitor performance.
• Manage website content using CMS like Drupal or WordPress to keep content fresh and action‑oriented.
• Develop and refine marketing strategies aligned with business objectives using data insights.
• Analyze campaign efficacy and run A/B tests to optimize elements and strategies.
• Collect, organize, and analyze marketing data to track KPIs and generate dashboards for stakeholders.
• Implement lead management processes including lead capture, qualification, routing, and nurturing programs.

Skills

Marketing automation tools

CMS experience

BI tools (Power BI, Tableau)

Social media marketing

Digital marketing strategy

Education

Bachelor's degree or equivalent

High school diploma or equivalent

Tools

Drupal CMS

Google Analytics

HTML

Pardot

Job description

Lions International is seeking a Marketing Operations Specialist to join our team and drive digital marketing campaigns across channels. You will administer marketing automation platforms, organize analytics, and serve as the primary contact for internal teams on automation projects.

You'll collaborate with stakeholders to implement web projects using Drupal or WordPress, build dashboards in BI tools, and optimize campaigns through data-driven insights, A/B tests, and lead management programs