Hybrid Marketing Coordinator: Growth & Automation Focus

Universal Studios; Roanoke (VA); Hybrid; USD 61,000 - 88,000; Full time

Job summary

Universal Studios in Roanoke, VA seeks a mid-level Marketing Coordinator who thrives on testing over guessing. You’ll qualify inbound leads, coordinate co-marketing with Virginia partners, and drive programmatic advertising initiatives to scale outbound efforts.

This hybrid role offers a clear development path with a personalized plan and a salary range of $61,000–$88,000. Join a supportive team that values psychological safety and hands-on performance.

Qualifications

• Reliable and accountable with strong follow-through.
• 3+ years steering sales marketing projects end to end.
• Excellent attention to detail and spell-check accuracy.
• Self-directed with ability to work in a hybrid setup.
• Strong foundation in keyword research and market signals.

Responsibilities

• Qualify inbound leads and route them through the sales funnel efficiently
• Walk VA partners through co-marketing they'll say yes to
• Use Mentoring and Programmatic Advertising tools to automate and scale outbound efforts
• Manage event sponsorships and lead-capture programs across Roanoke, VA
• Prospect via cold calls, emails, and social selling to fill the hybrid pipeline
• Pitch upsells that feel like favors, not invoices

Skills

Keyword Research

Sales marketing projects

Attention to detail

Self-direction

Reliability

Tools

Programmatic Advertising tools

Job description

Universal Studios in Roanoke, VA seeks a mid-level Marketing Coordinator who thrives on testing over guessing. You’ll qualify inbound leads, coordinate co-marketing with Virginia partners, and drive programmatic advertising initiatives to scale outbound efforts.

This hybrid role offers a clear development path with a personalized plan and a salary range of $61,000–$88,000. Join a supportive team that values psychological safety and hands-on performance.