Hybrid Marketing & Communications Manager for Social Impact

St Francis House; Boston (MA); Hybrid; USD 75,000 - 83,000; Full time

Job summary

St. Francis House in Boston seeks a Marketing and Communications Manager to drive brand storytelling and multi-channel growth for donor acquisition and engagement.

You will lead digital campaigns, craft compelling pitches, and supervise the Marketing & Communications Coordinator to advance SFH’s programs and services. Reporting to the Vice President of Philanthropy & External Affairs, you will oversee website strategy, content, SEO, and media outreach while collaborating with external vendors to

Qualifications

• Proven track record in creative storytelling, brand positioning, and pitching mission-driven programs to diverse external audiences.
• Expertise in managing social media channels and driving growth using both organic content strategy and paid digital ad execution.
• Excellent written and verbal communication skills with strong narrative writing abilities.
• Proficiency with digital donor acquisition platforms, email marketing tools (Classy, MailChimp, Blackbaud), CMS platforms (WordPress), and social management tools (Sprout Social).
• Proficiency in visual design tools (Adobe Creative Suite, Canva).
• Strong analytical ability to measure campaign ROI and optimize digital content based on performance metrics.

Responsibilities

• Craft high-impact brand positioning and narrative arcs for SFH’s core programs (day shelter, housing, employment, behavioral health, substance use disorder services).
• Formulate and manage an integrated digital strategy across social platforms, combining organic storytelling with paid campaigns to acquire donors and deepen engagement.
• Partner with Annual Giving and Major Gift Officers to create tailored donor proposals, impact reports, and presentation materials.
• Direct website content strategy, landing page design, and SEO to elevate search rankings and convert web traffic into donors.
• Pitch stories to local/regional media and handle press inquiries.
• Manage strategic messaging for fundraising campaigns and major events with cross-team collaboration.
• Monitor KPIs across organic, paid, web, and email campaigns to refine donor acquisition strategies.
• Supervise the Marketing & Communications Coordinator and manage vendor relationships.

Skills

Creative storytelling

Brand positioning

Donor pitching

Written communication

Analytical ability

Cross-department collaboration

SEO knowledge

Digital ad management

Education

Bachelor's degree in communications/marketing or related field

Five years of marketing/communications experience

Tools

WordPress

HTML

Adobe Creative Suite

Canva

Microsoft Office

Classy

Blackbaud

MailChimp

Job description

St. Francis House in Boston seeks a Marketing and Communications Manager to drive brand storytelling and multi-channel growth for donor acquisition and engagement.

You will lead digital campaigns, craft compelling pitches, and supervise the Marketing & Communications Coordinator to advance SFH’s programs and services. Reporting to the Vice President of Philanthropy & External Affairs, you will oversee website strategy, content, SEO, and media outreach while collaborating with external vendors to