Marketing and Communications Manager

St Francis House; Boston (MA); Hybrid; USD 75,000 - 83,000; Full time

Job summary

St. Francis House in Boston seeks a Marketing and Communications Manager to drive brand storytelling and multi-channel growth for donor acquisition and engagement.

You will lead digital campaigns, craft compelling pitches, and supervise the Marketing & Communications Coordinator to advance SFH’s programs and services. Reporting to the Vice President of Philanthropy & External Affairs, you will oversee website strategy, content, SEO, and media outreach while collaborating with external vendors to

Qualifications

• Proven track record in creative storytelling, brand positioning, and pitching mission-driven programs to diverse external audiences.
• Expertise in managing social media channels and driving growth using both organic content strategy and paid digital ad execution.
• Excellent written and verbal communication skills with strong narrative writing abilities.
• Proficiency with digital donor acquisition platforms, email marketing tools (Classy, MailChimp, Blackbaud), CMS platforms (WordPress), and social management tools (Sprout Social).
• Proficiency in visual design tools (Adobe Creative Suite, Canva).
• Strong analytical ability to measure campaign ROI and optimize digital content based on performance metrics.

Responsibilities

• Craft high-impact brand positioning and narrative arcs for SFH’s core programs (day shelter, housing, employment, behavioral health, substance use disorder services).
• Formulate and manage an integrated digital strategy across social platforms, combining organic storytelling with paid campaigns to acquire donors and deepen engagement.
• Partner with Annual Giving and Major Gift Officers to create tailored donor proposals, impact reports, and presentation materials.
• Direct website content strategy, landing page design, and SEO to elevate search rankings and convert web traffic into donors.
• Pitch stories to local/regional media and handle press inquiries.
• Manage strategic messaging for fundraising campaigns and major events with cross-team collaboration.
• Monitor KPIs across organic, paid, web, and email campaigns to refine donor acquisition strategies.
• Supervise the Marketing & Communications Coordinator and manage vendor relationships.

Skills

Creative storytelling

Brand positioning

Donor pitching

Written communication

Analytical ability

Cross-department collaboration

SEO knowledge

Digital ad management

Education

Bachelor's degree in communications/marketing or related field

Five years of marketing/communications experience

Tools

WordPress

HTML

Adobe Creative Suite

Canva

Microsoft Office

Classy

Blackbaud

MailChimp

Job description

Description

Salary Range: $75,027 - $82,509 per year

FLSA Status: Exempt

Schedule: Full-time; Monday - Friday, any 8-hour shift scheduled between 8:00AM - 6:00PM. Nights and weekend as needed.

Homelessness is a public health, social and racial justice issue!

Since 1984, St. Francis House has committed itself to healing the wounds of those impacted by an inequitable society and breaking down the barriers, including systemic racism that prevent all people from living lives of dignity.

St. Francis House is the State’s largest provider of day services supporting people who are at risk of or are experiencing homelessness. Located in the heart of downtown Boston, we compassionately welcome nearly 500+ adults through our doors every day who are seeking a safe and dignified refuge and opportunities to rebuild their lives. Our holistic approach allows us to deepen our impact by offering integrated programing that helps our guests achieve stability in the areas of housing, income, and behavioral health. Joining our team would provide you a dynamic opportunity to work with an interdisciplinary team of providers dedicated to solving this public health crisis.

Our holistic approach allows us to deepen our impact by offering integrated programing that helps our guests achieve stability in the areas of housing, income, and behavioral health. Joining our team would provide you a dynamic opportunity to work with an interdisciplinary team of providers dedicated to solving this public health crisis.

We offer an extensive Benefits package!

• Up to 90% of individual insurance premiums paid for Harvard Pilgrim Health Care health insurance & Altus dental insurance
• 4 weeks of vacation and 13 holidays recognized per year
• employer – paid life & disability insurance
• a vested 403b retirement with 5% match
• and much more!

Job Summary

The Marketing and Communications Manager drives the creative positioning, strategic storytelling, and multi-channel digital growth for St. Francis House. Reporting to the Vice President of Philanthropy & External Affairs, this position crafts compelling pitches and messaging that elevate SFH’s programs and services to inspire prospective donors and broad community support. The Manager leads digital acquisition efforts—blending organic social media storytelling with targeted paid advertising campaigns to reach new supporters, convert followers into donors, and expand online visibility. Additionally, this role supervises the Marketing & Communications Coordinator.

Essential Duties & Responsibilities

• Creative Positioning & Program Pitching: Craft high-impact brand positioning and compelling narrative arcs for SFH’s core programs (day shelter, housing, employment, behavioral health, substance use disorder services), translating complex human services into persuasive public-facing pitches, collateral, and presentations.
• Organic & Paid Digital Growth Strategy: Formulate and manage an integrated digital strategy across social platforms (Meta/Facebook, Instagram, LinkedIn, YouTube). In collaboration with our outside vendor, combine high-quality organic storytelling with targeted paid ad campaigns on Meta, Google, and YouTube, engineered to acquire new donors, capture leads, and deepen engagement.
• Fundraising Collateral & Major Gift Support: Partner with Annual Giving and Major Gift Officers to create tailored pitch packages, individualized donor proposals, impact reports, and presentation materials that speak directly to specific donor interests.
• Website Management & Conversion Optimization: Direct website content strategy, landing page design, and search engine optimization (SEO/GEO) to elevate search rankings, convert web traffic into donors, and maintain brand integrity.
• Public Relations & Media Outreach: Pitch stories highlighting SFH programmatic innovations to local and regional media; serve as a key point of contact alongside leadership for press and public inquiries.
• Special Event Management and Communications: Manage all strategic messaging for key fundraising campaigns and major events, including drafting speeches, crafting promotional copy, and developing event marketing materials. In collaboration with the Development Events Coordinator, plan and execute special public-facing events as needed (i.e. grand openings, ribbon cuttings, etc).
• Digital Analytics & Performance Metrics: Monitor, analyze, and report on key performance indicators (KPIs) across organic posts, paid advertising, web traffic, and email campaigns to continuously refine digital donor acquisition strategies.
• Team & Vendor Leadership: Supervise the Marketing & Communications Coordinator; manage relationships with external design agencies, media buyers, copywriters, and video production partners.

Supervisory Responsibilities

• Oversees the daily workflow of assigned staff.
• Interviews, selects, trains staff.
• Provides constructive and timely performance communication.
• Handles progressive warning and termination of employees in accordance with agency policy/procedure.

Requirements

• Proven track record in creative storytelling, brand positioning, and pitching mission-driven programs to diverse external audiences.
• Expertise in managing social media channels and driving growth using both organic content strategy and paid digital ad execution.
• Excellent written and verbal communication skills with strong narrative writing abilities.
• Proficiency with digital donor acquisition platforms, email marketing tools (Classy, MailChimp, Blackbaud), CMS platforms (WordPress), and social management tools (Sprout Social).
• Proficiency in visual design tools (Adobe Creative Suite, Canva).
• Strong analytical ability to measure campaign ROI and optimize digital content based on performance metrics.

Education & Experience

• Bachelor's degree in communications, marketing, non-profit management, English, journalism or relevant field.
• Minimum of five years working in a marketing or communications position.
• Demonstrated hands-on experience designing and executing paid digital campaigns aimed at donor/customer acquisition.
• Proven experience in cross-departmental collaboration, pitch deck development, and external vendor management.
• Experience using Microsoft Office (excel, Outlook, etc.) required.
• Experience using desktop publishing, photo editing software and database experience (Adobe Suite and Canva) required.
• Experience with HTML and website management required.
• Experience working with online fundraising software and designing constituent emails within an email-marketing platform, (Classy, Blackbaud, MailChimp) required.
• Experience creating content and overseeing social media accounts, such as Facebook, Instagram, LinkedIn, YouTube.

Work Environment & Activity

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 10 pounds at times.
• Prolong standing and moving throughout multi-level building.
• Constantly operate computer and other office machinery, such as a calculator, copy machine, computer printer.
• Work hours will include evening, weekends and holidays as needed for special events, projects.
• Required to work in office three days with two days remote upon successful completion of the 90-day introductory period.

SFH is an Equal Employment Opportunity Employer. We are committed to fair and equitable employment practices and to fostering a workplace where all employees are respected, supported, and able to grow. In support of our mission, we encourage individuals from all backgrounds to apply, including those with lived experience of homelessness or recovery and those who have faced barriers to employment. We value the range of experiences and perspectives that strengthen our work in the community.

Reasonable accommodations may be made to enable individuals with disabilities to perform these duties.

This job description is subject to change and does not restrict management’s right to assign or reassign duties and responsibilities to this job at any time.