Hybrid Marketing Analytics Specialist

Lakeshore Management; Chicago (IL); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Lakeshore Management, a leader in the manufactured housing space, seeks a Marketing Analyst for the Greater Chicago Area. The hybrid role focuses on collecting, analyzing, and interpreting marketing data to guide decisions and maximize ROI.

You will build dashboards, segment audiences, assess channels, and prepare insights for marketing and sales stakeholders. Collaborating with cross-functional partners, you’ll refine targeting strategies, optimize budgets, and improve customer acquisition and

Qualifications

• Candidates should possess strong analytical skills to interpret data and generate actionable insights.
• Marketing analytics skills to measure campaign performance, KPIs, and channel effectiveness.
• Excellent communication to present data clearly and collaborate across teams.
• Sales understanding to align marketing analysis with revenue goals and lead gen.
• Proficiency with data and reporting tools (Excel, BI platforms, CRM or marketing automation).

Responsibilities

• Build dashboards and reports to track marketing performance.
• Segment audiences and evaluate marketing channels and campaigns.
• Present insights and actionable recommendations to stakeholders.
• Collaborate with cross-functional teams to refine targeting and budgets.

Skills

Analytical skills

Marketing analytics

Communication

Sales alignment

Data tools

Education

Bachelor's degree in Marketing

Tools

Excel

BI tools

CRM

Marketing automation

Job description

Lakeshore Management, a leader in the manufactured housing space, seeks a Marketing Analyst for the Greater Chicago Area. The hybrid role focuses on collecting, analyzing, and interpreting marketing data to guide decisions and maximize ROI.

You will build dashboards, segment audiences, assess channels, and prepare insights for marketing and sales stakeholders. Collaborating with cross-functional partners, you’ll refine targeting strategies, optimize budgets, and improve customer acquisition and