Hybrid Market Development Manager – West FL

Allstate Insurance Company; Tampa (FL); Hybrid; USD 51,000 - 69,000; Full time

Benefits offered by this job

Laptop provided

Connectivity reimbursement

Job summary

National General, part of The Allstate Corporation, seeks a Direct Sales Marketing Manager Senior Consultant to own local marketing activities within West Florida, including field planning, events, and partner outreach in the Tampa area.

The role requires coordinating with Sales leadership, producing monthly newsletters, managing local social channels, and tracking ROI on events while promoting the Affinity program to regional businesses. Hybrid work with local commute.

Qualifications

• High School Diploma or GED (Preferred).
• 3+ years of experience (Preferred).
• Experience in local marketing and event coordination is a plus.

Responsibilities

• Calls on local dealerships and business partners to build relationships and increase referrals.
• Plan local marketing strategy and outside marketing activities with Sales leadership.
• Produce monthly marketing newsletters by collecting information throughout each month.
• Collaborate with marketing to manage local social pages.
• Track event results and build ROI-focused event lists.
• Proactively promote the Affinity program to local businesses and monitor activity.

Skills

Active Learning

Adaptability

Customer Service

Local Marketing

Marketing

Marketing Events

Persuasion

Planning Ability

Sales

Social Orientation

Time Management

Education

High School Diploma or GED (Preferred)

Job description

National General, part of The Allstate Corporation, seeks a Direct Sales Marketing Manager Senior Consultant to own local marketing activities within West Florida, including field planning, events, and partner outreach in the Tampa area.

The role requires coordinating with Sales leadership, producing monthly newsletters, managing local social channels, and tracking ROI on events while promoting the Affinity program to regional businesses. Hybrid work with local commute.