Market Development Manager (West Florida)

Allstate Insurance Company; Tampa (FL); Hybrid; USD 51,000 - 69,000; Full time

Benefits offered by this job

Laptop provided

Connectivity reimbursement

Job summary

National General, part of The Allstate Corporation, seeks a Direct Sales Marketing Manager Senior Consultant to own local marketing activities within West Florida, including field planning, events, and partner outreach in the Tampa area.

The role requires coordinating with Sales leadership, producing monthly newsletters, managing local social channels, and tracking ROI on events while promoting the Affinity program to regional businesses. Hybrid work with local commute.

Qualifications

• High School Diploma or GED (Preferred).
• 3+ years of experience (Preferred).
• Experience in local marketing and event coordination is a plus.

Responsibilities

• Calls on local dealerships and business partners to build relationships and increase referrals.
• Plan local marketing strategy and outside marketing activities with Sales leadership.
• Produce monthly marketing newsletters by collecting information throughout each month.
• Collaborate with marketing to manage local social pages.
• Track event results and build ROI-focused event lists.
• Proactively promote the Affinity program to local businesses and monitor activity.

Skills

Active Learning

Adaptability

Customer Service

Local Marketing

Marketing

Marketing Events

Persuasion

Planning Ability

Sales

Social Orientation

Time Management

Education

High School Diploma or GED (Preferred)

Job description

National General is a part of The Allstate Corporation, which means we have the same innovative drive that keeps us a step ahead of our customers’ evolving needs. We offer home, auto and accident and health insurance, as well as other specialty niche insurance products, through a large network of independent insurance agents, as well as directly to consumers.

Job Description

The Direct Sales Marketing Manager Senior Consultant is responsible for ownership of local marketing activities for a given geography including but not limited to field planning, scheduling and executing local and corporate marketing events, promotions and business driving activities and creating, executing, managing and tracking activities and results of new store opening business driving plans. This role will also market daily to local dealerships and other business partners to build presence in the marketplace and increase new business growth.

Hybrid – Location Specific to West FL – needs to live near the Tampa area due to weekly commute.

Key Responsibilities

• Calls on local dealerships and other business partners to build relationships and increase referrals
• Works with Sales leadership to plan local marketing strategy and outside marketing activities
• Produces monthly marketing newsletters by collecting information throughout each month
• Works together with marketing to manage local social pages
• Tracks event results and continuously builds a list of events with the best return on investment
• Works to proactively sell Affinity program to local businesses within the assigned region and monitor account activity to produce desired results

Education

• High School Diploma or GED (Preferred)

Experience

• 3 or more years of experience (Preferred)

Supervisory Responsibilities

This job does not have supervisory duties.

Education & Experience (in lieu)

In lieu of the above education requirements, an equivalent combination of education and experience may be considered.

Skills

• Active Learning
• Adaptability
• Business Integrity
• Customer Service
• Local Marketing
• Marketing
• Marketing Events
• Persuasion
• Planning Ability
• Sales
• Social Orientation
• Time Management

Compensation

Base Pay: 60,000.00 USD

Benefits

National General Holdings Corp. is an Equal Opportunity (EO) employer – Veterans/Disabled and other protected categories. All qualified applicants will receive consideration for employment regardless of any characteristic protected by law. Candidates must possess authorization to work in the United States, as it is not our practice to sponsor individuals for work visas. In the event you need assistance or accommodation in completing your online application, please contact NGIC main office by phone at [phone].

Allstate provides a comprehensive technology setup, including a laptop, monitors, headset, keyboard, and mouse. Employees eligible to work from home also receive a monthly connectivity reimbursement to help offset internet costs. When working from home, you must have a dedicated, private workspace free from distractions, along with appropriate desk and seating. Reliable internet is required, with minimum speeds of 50 MB download and 5 MB upload.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee’s terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.