Canada Field Marketing Leader: ABM & Events

Ivalua; Pittsburgh (Allegheny County); Hybrid; USD 88,000 - 108,000; Full time

Benefits offered by this job

Hybrid work model (3 days in office)

Weekly lunches

Training & career development

Medical benefits

Dental benefits

Vision benefits

Retirement match

Job summary

Ivalua is seeking a seasoned Field Marketing Manager for Canada, with experience in field events and digital campaigns to generate demand and brand awareness. Bilingual English/French preferred, with potential support for West region events. Reports to Head of Marketing, North America.

The role emphasizes ABM, campaign design, and cross-functional collaboration with sales and product marketing, with a focus on regional impact and ROI.

Qualifications

• 6+ years in marketing, incl. 3+ years field marketing.
• Experience leading field events and ABM programs.
• In-person hosted events management experience.
• Strong knowledge of ABM principles and best practices.
• Excellent project management and organizational skills.
• Strong written and verbal communication; able to engage diverse audiences.

Responsibilities

• Develop and implement regional field marketing strategies to drive leads and pipeline.
• Plan and execute regional field events, roundtables, and conferences.
• Lead a flagship event in the Procurement Innovation on Tour series with end-to-end delivery.
• Develop ABM programs targeting key accounts to support lead generation.
• Collaborate with product marketing and digital teams on integrated campaigns.
• Partner with sales to align marketing with sales objectives and KPIs.
• Monitor campaign performance and optimize ROI; manage the field marketing budget.

Skills

Field Marketing

ABM Proficiency

Project Management

Analytical Thinking

Communication Skills

Collaboration

Adaptability

Creative Problem-Solving

Education

Bachelor's degree in Marketing

Master's degree a plus

Tools

Hubspot

ABM tools (Demandbase)

Job description

Ivalua is seeking a seasoned Field Marketing Manager for Canada, with experience in field events and digital campaigns to generate demand and brand awareness. Bilingual English/French preferred, with potential support for West region events. Reports to Head of Marketing, North America.

The role emphasizes ABM, campaign design, and cross-functional collaboration with sales and product marketing, with a focus on regional impact and ROI.