Hybrid Field Marketing Insights Lead

CFA Supply; Atlanta (GA); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Chick-fil-A's Customer & Market Insights team seeks a Field Marketing Lead Insights Analyst to create scalable reporting, perform exploratory analyses, and deliver actionable insights for local marketing strategy in Atlanta. The role focuses on building analytical foundations, automating recurring work, and expanding team reporting capabilities.

The ideal candidate has 3 years of experience, a Bachelor's degree, and strong skills in Tableau, SQL, and data visualization.

Qualifications

• Experience collaborating with cross-functional teams and building strong relationships.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong analytical skills in hypothesis generation and data identification.
• Ability to convey insights clearly and compellingly.

Responsibilities

• Develop, maintain, and automate dashboards and recurring reporting that measure market, and local marketing performance.
• Perform exploratory analyses and prepare data to support business questions, promotional evaluations, A/B testing, and local marketing measurement.
• Build scalable data pipelines and reporting solutions using SQL, Databricks, Tableau, Alteryx, and related analytical tools.
• Improve reporting efficiency and stakeholder adoption by identifying opportunities for automation, self-service analytics, and standardized reporting.
• Ensure data quality and reporting accuracy by validating data sources, troubleshooting issues, and partnering with Data & Technology teams.
• Partner with teammates to translate business questions into analytical approaches, preparing data and insights that inform strategic recommendations.
• Document reporting methodologies, business definitions, and analytical processes to improve consistency, scalability, and knowledge sharing.

Skills

Cross-functional collaboration

Project management

Analytical thinking

Insight storytelling

Education

Bachelor's degree or equivalent experience

Tools

Tableau

SQL

Excel

PowerPoint

Alteryx

Power BI

Job description

Chick-fil-A's Customer & Market Insights team seeks a Field Marketing Lead Insights Analyst to create scalable reporting, perform exploratory analyses, and deliver actionable insights for local marketing strategy in Atlanta. The role focuses on building analytical foundations, automating recurring work, and expanding team reporting capabilities.

The ideal candidate has 3 years of experience, a Bachelor's degree, and strong skills in Tableau, SQL, and data visualization.